• The Intelligence Shift: How AI is transforming the way brands plan, create, and optimise campaigns—smarter, faster, sharper
• Precision at Scale: Leverage predictive tools that keep campaigns relevant in fast-moving markets
• Growth Reimagined: Unlock practical AI strategies that boost efficiency, drive performance, and create lasting impact

• When AI Meets Humans: How brands can combine AI’s power with human insight to create smarter, more impactful marketing
• Bridging the Gaps: Steer through bias, cultural nuances, and emotional blind spots in AI-human collaboration
• The Best of Both Worlds: Blend AI precision with human creativity to deliver marketing that’s efficient, personal, and unmistakably human

• The Collapse of Intent: Why search-led behaviour is breaking down in Thailand’s feed-first economy — and how algorithms are shaping desire before intent forms
• The Rise of Algorithmic Influence: How platforms are becoming the new decision layer between brands and consumers
• The New Competitive Frontier: Why brands now compete for algorithmic permission—not consumer attention—and what this means for discovery and digital growth

• The 5-Minute Mandate: Master the art of delivering authentic, lightning-fast service 24/7 without burning out your CX heroes
• Chat-to-Cash: Transform every conversation into a win-win—boost revenue while delighting your customers
• Beyond the Discount Card: Create digital loyalty loops and gamified communities that spark engagement, retention, and organic growth

• The Confidence Shift: Why customers stay loyal when they feel certain—not just when things are easy
• Guided, Not Governed: Why Thai consumers respond best to guidance that supports decisions without taking away control
• Anticipation Without Overreach: How the next era of CX balances intelligent assistance with a clear sense of customer agency

This roundtable offers an interactive space to connect with fellow attendees, exchange insights, and explore today’s most pressing marketing topics. Engage in meaningful discussions, share experiences, and uncover fresh perspectives that are shaping the future of the industry.

Topics include:

• Content Marketing
• Conversational Marketing
• Customer Engagement
• Customer Experience
• Customer Insights
• Data & Analytics
• Digital Advertising
• Digital Marketing
• Digital Transformation
• Experiential Marketing
• Generative AI
• Influencer Marketing
• Omnichannel Marketing
• Performance Marketing

• Engagement That Converts: Turn chats, comments, shares, and live streams into real business wins—where every click counts
• Signals That Guide Action: Read the room (and the data) with local insights to spark timely, relevant engagement that actually moves the needle
• Scaling Impact: Grow communities and campaigns at scale with interactive, culturally tuned strategies—without losing authentic connection

• The New Engagement Baseline: Why sustainability, transparency, and relevance are now must-haves for today’s connected consumers
• The Value-Building Flywheel: Turn responsible practices into measurable engagement with personalisation, rewards, and trust-first data
• Tomorrow’s Engagement Playbook: Explore emerging tech and bold strategies shaping the next era of loyalty-driven, emotionally engaging campaigns

• Scroll, Stop, Shop: Crack the code of Thailand’s fast-scrolling, mobile-first audience and discover what makes them tap “buy”
• Video to Victory: Turn short-form videos, live streams, and posts into shoppable moments that your audience can’t resist
• Clicks That Count: Drive conversions across all social platforms while keeping
  your brand unmistakably Thai and unforgettable

The ‘Meet the Experts’ session provides the opportunity for attendees to engage directly  with seasoned marketing experts ready to share campaign stories, proven strategies, and tactical advice.  From influencer marketing, digital strategies to performance growth and beyond, engage into focused small group discussions and walk away with insights designed to deliver clarity and confidence in today’s dynamic marketing space.

• Compliance as a Competitive Edge: Turn privacy rules into a way to build customer trust—and grow your brand
• The Power of Choice: Encourage customers to share preferences willingly through transparency, trust, and meaningful rewards
• Next-Gen Consent: Go beyond one-time checkboxes with dynamic, real-time consent experiences that feel effortless and empowering

• Tiny Voices, Big Echo: Harness the authenticity of micro-influencers and community-created content to spark engagement and amplify your brand’s reach
• From Fans to Champions: Turn your audience into thriving digital communities while tracking engagement, conversions, and advocacy to showcase real ROI
• Hiccups & Hacks: Navigate challenges like content quality, brand fit, and audience connection with practical, ready-to-use solutions