Kopi Kenangan ties with NFT creator Karafuru to spotlight Indonesia’s Modern-Day Heroes in new campaign


Jakarta, Indonesia – In conjunction with Indonesia’s Independence Day celebration, Kopi Kenangan, a local-based retail F&B chain known for its coffee products, has partnered with NFT creator Karafuru and digital service provider ADA Asia to launch a new campaign to honour the Modern Day Heroes.

Through the campaign, Kopi Kenangan Hanya Untukmu introduces eight modern heroes who are highly relevant for Gen Z. The eight characters are chosen to represent the everyday heroes of Indonesia from different walks of life, from courier drivers to corporate workers, and from medical frontliners to content creators. All of which are contributing to the country in their own unique way. 

Moreover, Karafuru NFT used its magic hands to bring to life the eight modern heroes of Gen Z. Each character is given its own character and attributes, making it unique and relatable to each of the modern-day heroes’ daily struggles.

The collaboration can be found in the limited edition of Kopi Kenangan Hanya Untukmu x Karafuru coffee bottles in Indonesia.

Faradi Bachri, country director at ADA Asia, shared that their findings show that Gen Z has a peculiar spirit in celebrating Independence Day, and they want to instil the true meaning of Gen Z spirit by inviting them to appreciate the battles and challenges of modern-day heroes from all walks of life.

“Through the modern heroes concept that ADA prepared, we want to remind Gen Z to not forget the spirit of perseverance, which is the essence of Independence Day,” said Bachri.

Meanwhile, Karafuru said, “It was fun to design the artworks that are highly relatable to the audience in Indonesia. Despite the fact that we merely portray eight modern heroes, I believe that hundreds of heroes were mentioned and celebrated by Indonesians aside from these eight individuals.”

  • Discover the future of influencer marketing! Hear from experts in HP, L'Oréal, Vamp, and VaynerMedia as they center on the trends that matter at the What's NEXT 2023: Influencer Marketing in APAC webinar. Register to access the on-demand for FREE!

  • carousell_recommerceindex_576x416

    Over 492 million items were saved from the landfill in the past decade by being sold on Carousell Group's marketplaces. Discover the environmental impact that Greater Southeast Asian consumers have made by buying and selling secondhand items in the Carousell Recommerce Index.

Share this story