• AI in Regulated Industries: Applying AI across lead generation, CRM, and conversion while maintaining compliance and customer trust
• From Lead to Loyalty: Using AI to identify, nurture, and convert prospects through personalised touchpoints while preserving customer trust
• Smarter Customer Journeys: Using AI to streamline the path from discovery to purchase and improve customer support experiences

• Beyond Reporting: Transform dashboards into decision engines that set priorities and prompt action
• Insights That Perform: Identify and apply the right data signals to shape campaigns, optimise channels, and improve customer outcomes
• Built Into the Workflow: Embed insights into everyday planning so teams move faster with confidence

• Getting on the Same Page: Align marketing teams on a shared understanding of customer and performance data before decisions are made
• Interpreting, Not Debating: Turn differing data perspectives into productive discussion instead of fragmented decisions
• Clarity at Scale: Maintain consistent data interpretation as teams, channels, and markets grow more complex

• The New CX Baseline: How mobile-first behaviours are raising expectations for speed and ease
• Spotting Friction: Identify and remove journey pain points across discovery, browsing, and checkout to create smoother, more intuitive experiences
• Effortless by Design: Use real-time signals, behavioural cues, and feedback loops to design seamless experiences, with clear metrics to track success

This roundtable offers an interactive space to connect with fellow attendees, exchange insights, and explore today’s most pressing marketing topics. Engage in meaningful discussions, share experiences, and uncover fresh perspectives that are shaping the future of the industry.

Topics include:

• Content Marketing
• Conversational Marketing
• Customer Engagement
• Customer Experience
• Customer Insights
• Data & Analytics
• Digital Advertising
• Digital Marketing
• Digital Transformation
• Experiential Marketing
• Generative AI
• Influencer Marketing
• Omnichannel Marketing
• Performance Marketing

• Beyond Campaign Bursts: Why one-way, campaign-led engagement is no longer enough to build lasting customer relationships
• Designed for Dialogue: Shaping brand interactions that invite conversation, participation, and emotional connection—not just responses
• Participation Pays Off: Turn sustained interaction into trust, loyalty, and repeat engagement that fuels long-term growth

• After the Checkout: How brands can stay meaningful throughout the customer lifecycle, not just at the point of purchase
• Relevance That Resonates: Deliver timely hyper-personalised interactions that feel impactful without relying solely on constant promotions
• Presence with Purpose: Staying visible through useful, context-driven brand moments that reinforce recall and retention

• The Shift from Promotion to Influence: Understanding why creators are evolving from campaign amplifiers into trusted voices that shape discovery, consideration, and brand perception
• Communities Over Audiences: Recognising how creators build deeper engagement through niche communities, shared interests, and sustained interaction rather than mass visibility alone
• Creators in the Marketing Mix: Positioning creator partnerships alongside media, content, commerce, and brand strategy as influence becomes a longer-term growth driver

The ‘Meet the Experts’ session provides the opportunity for attendees to engage directly with seasoned marketing experts ready to share campaign stories, proven strategies, and tactical advice. From influencer marketing, digital strategies to performance growth and beyond, engage into focused small group discussions and walk away with insights designed to deliver clarity and confidence in today’s dynamic marketing space.

• More Than Reach: Discover why creators deliver more than visibility — and how their value grows over time
• Partnerships That Last: Explore what makes long-term creator collaborations work for both brands and creators
• Measuring What Matters: Go beyond short-term metrics to assess sustained influence and performance

• Discovery Is Fragmented: Understanding how shifting search, social, video, and commerce behaviours are changing how consumers find and engage with brands
• Content in the Scroll Economy: Creating digital campaigns that capture attention quickly while staying relevant across fast-moving platforms and formats
• Performance Under Pressure: Balancing paid media efficiency, organic visibility, and rising acquisition costs in an increasingly competitive digital environment