Register

22 October 2026
Sheraton Petaling Jaya

Step into the fourth edition of What’s NEXT in Marketing: Malaysia 2026—where Malaysia’s most forward-thinking marketers come together to innovate, inspire, and lead in the country’s fast-growing digital economy. This flagship event brings fresh perspectives, practical strategies, and hands-on tools to help you navigate Malaysia’s unique consumer landscape.

Set for 22 October 2026 at Sheraton Petaling Jaya, this conference highlights Malaysia’s digitally connected, culturally diverse, and trend-savvy audiences. From leveraging AI for smarter campaigns to driving meaningful engagement and unlocking new growth opportunities, you’ll gain actionable insights that can be applied immediately.

Be the catalyst for marketing innovation. Explore emerging trends you can implement right away, gain lessons from real-world marketing successes, and engage with Malaysia’s top marketing leaders through dynamic networking built for decision-makers.

Seize the future. Discover What’s NEXT!

Register

Agenda

October 22, 2026

none

8:00 AM

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9:00 AM

REGISTRATION

8:00 AM

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9:00 AM

REGISTRATION

9:00 AM

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9:10 AM

OPENING PROGRAMME

9:00 AM

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9:10 AM

OPENING PROGRAMME

AI

9:10 AM

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9:40 AM

Keynote Presentation: Beyond the Algorithm: Unlocking Marketing’s Next Growth Frontier

9:10 AM

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9:40 AM

Keynote Presentation: Beyond the Algorithm: Unlocking Marketing’s Next Growth Frontier

  • The Intelligence Shift: How AI is transforming the way brands plan, create, and optimise campaigns—smarter, faster, sharper
  • Precision at Scale: Leverage predictive tools that keep campaigns relevant in fast-moving markets
  • Growth Reimagined: Unlock practical AI strategies that boost efficiency, drive performance, and create lasting impact

CUSTOMER ENGAGEMENT

9:40 AM

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10:00 AM

Keynote Presentation: Engagement That Lasts: Creating Customer Value Through Responsible Marketing

9:40 AM

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10:00 AM

Keynote Presentation: Engagement That Lasts: Creating Customer Value Through Responsible Marketing

  • The New Engagement Baseline: Why sustainability, transparency, and relevance are now must-haves for today’s connected consumers
  • The Value-Building Flywheel: Turn responsible practices into measurable engagement with personalisation, rewards, and trust-first data
  • Tomorrow’s Engagement Playbook: Explore emerging tech and bold strategies shaping the next era of loyalty-driven, emotionally engaging campaigns

10:00 AM

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10:20 AM

MORNING TEA BREAK

10:00 AM

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10:20 AM

MORNING TEA BREAK

10:20 AM

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10:55 AM

Panel Discussion: The Trust Advantage: Engaging Customers in a Transparent, Privacy-Led World

10:20 AM

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10:55 AM

Panel Discussion: The Trust Advantage: Engaging Customers in a Transparent, Privacy-Led World

  • Compliance as a Competitive Edge: Turn privacy rules into a way to build customer trust—and grow your brand
  • The Power of Choice: Encourage customers to share preferences willingly through transparency, trust, and meaningful rewards
  • Next-Gen Consent: Go beyond one-time checkboxes with dynamic, real-time consent experiences that feel effortless and empowering

Panellist

Lolitta Suffian_WNMY 26

Lolitta Suffian

SVP Customer Experience

Bank Simpanan Nasional

CUSTOMER EXPERIENCE

10:55 AM

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11:15 AM

Keynote Presentation: Seamless 360: Redefining Customer Experience for 2026

10:55 AM

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11:15 AM

Keynote Presentation: Seamless 360: Redefining Customer Experience for 2026

  • Integrated Touchpoints: Connect mobile, social, e‑commerce, and in‑store channels to create one seamless, unified customer journey
  • Real-Time, Context-Aware Marketing: Turn connected touchpoints into timely, relevant interactions that delight customers at every step
  • Holistic Customer Insights: Use integrated touchpoints and real-time interactions to generate actionable insights that inform strategy and drive results

11:15 AM

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12:15 PM

ROUNDTABLE DISCUSSION

11:15 AM

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12:15 PM

ROUNDTABLE DISCUSSION

This roundtable offers an interactive space to connect with fellow attendees, exchange insights, and explore today’s most pressing marketing topics. Engage in meaningful discussions, share experiences, and uncover fresh perspectives that are shaping the future of the industry.

Topics include:

  • Content Marketing
  • Conversational Marketing
  • Customer Engagement
  • Customer Experience
  • Customer Insights
  • Data & Analytics
  • Digital Advertising
  • Digital Marketing
  • Digital Transformation
  • Experiential Marketing
  • Generative AI
  • Influencer Marketing
  • Omnichannel Marketing
  • Performance Marketing

12:15 PM

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1:15 PM

NETWORKING LUNCH

12:15 PM

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1:15 PM

NETWORKING LUNCH

1:15 PM

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1:50 PM

Panel Discussion: Loyalty Starts with Anticipation: Crafting CX for the Next Generation of Customers

1:15 PM

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1:50 PM

Panel Discussion: Loyalty Starts with Anticipation: Crafting CX for the Next Generation of Customers

  • Anticipation Over Rewards: Why predicting customer behaviour drives deeper, lasting customer loyalty than discounts or rewards
  • Proactive Tech in Action: From reactive chatbots to autonomous tech agents that solve problems before they arise
  • Future-Ready CX: Designing anticipatory, hyper-personalised experiences that adapt in real time to evolving customer needs

DIGITAL MARKETING

1:50 PM

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2:10 PM

Keynote Presentation: Swipe, Stream, Shop: The Digital Buying Journey

1:50 PM

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2:10 PM

Keynote Presentation: Swipe, Stream, Shop: The Digital Buying Journey

  • Scroll, Stop, Shop: Understand today’s mobile-first, hyper-connected audience and learn what drives them to engage and purchase online
  • Video to Victory: Leverage short-form videos, live streams, and interactive posts to create shoppable moments that captivate your consumers
  • Clicks That Count: Maximise conversions across social platforms while keeping your brand culturally relevant and authentic

2:10 PM

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2:40 PM

‘MEET THE EXPERTS’

2:10 PM

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2:40 PM

‘MEET THE EXPERTS’

The ‘Meet the Experts’ session provides the opportunity for attendees to engage directly with seasoned marketing experts ready to share campaign stories, proven strategies, and tactical advice. From influencer marketing, digital strategies to performance growth and beyond, engage into focused small group discussions and walk away with insights designed to deliver clarity and confidence in today’s dynamic marketing space.

2:40 PM

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3:00 PM

AFTERNOON TEA BREAK

2:40 PM

-

3:00 PM

AFTERNOON TEA BREAK

3:00 PM

-

3:35 PM

Panel Discussion: From Trends to Truths: How Local Culture Fuels Creative Marketing in the Digital Age

3:00 PM

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3:35 PM

Panel Discussion: From Trends to Truths: How Local Culture Fuels Creative Marketing in the Digital Age

  • Culture-Driven Storytelling: Harness humour, local nuance, and community insight to craft digital campaigns that truly resonate online
  • Creative Truth vs. Trend-Chasing: Navigate fleeting digital trends without sacrificing original thinking, brand voice, or creative integrity
  • Culture x Commerce: Turn cultural insights and creative ideas into digital campaigns that engage audiences and drive measurable business results

Panellist

Benjamin Woo_WNMY 26

Benjamin Woo

Group Head of Marketing

Astro

Panellist

Benjamin Woo_WNMY 26

Benjamin Woo

Group Head of Marketing

Astro

Panellist

Alyaa Ramlan_WNMY 26

Alyaa Ramlan

Head of Social

Unifi

DATA & ANALYTICS

3:35 PM

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4:10 PM

Panel Discussion: From Noise to Nuance: Turning Analytics into Actionable Marketing Intelligence

3:35 PM

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4:10 PM

Panel Discussion: From Noise to Nuance: Turning Analytics into Actionable Marketing Intelligence

  • The Insight Paradox: How marketers and analysts tackle data overload, identify the signals that matter, and align them with campaign goals
  • Insights in Motion: Explore workflows that transform discovery into delivery, activating personalised campaigns at speed and scale
  • Make Analytics Move: Discover future-ready tech frameworks that simplify complexity, unlock agility, and turn insight into measurable impact

4:10 PM

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4:20 PM

CLOSING PROGRAMME

4:10 PM

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4:20 PM

CLOSING PROGRAMME

WHY JOIN THE ROUNDTABLE

Speakers

Asyraf Suhaibi_WNMY 26
Asyraf Suhaibi
Head of Brand Management
Air Selangor

144201

Asyraf has more than 16 years of experience in marketing, branding, social media, and product management while working within the telco, finance and water services industry. In transforming his career, he has played several key leadership roles within the space of marketing and branding in various GLCs and MNCs. He has built his niche and expertise while leading several strategic initiatives relating to corporate branding, go-to-market strategies, customer touchpoints enhancement, culture and retail transformation, as well as reputation management.

Benjamin Woo_WNMY 26
Benjamin Woo
Group Head of Marketing
Astro

144198

A creativity-fueled marketing career at breakneck speed.

Ben started as an event specialist in an ad agency, working closely for brands delving into “dark marketing”. That laid foundational beginnings that manifested in a strong sense of independence, rigorous work ethic, and an inventive mind.

In just a few years, the transformation is complete from a specialist in activation to a leader in brand and marketing. His curiosity and creative acumen is in full display as he spearheads the content marketing strategy, performance marketing & strategic brand positioning for Maxis and now Astro.

Lolitta Suffian_WNMY 26
Lolitta Suffian
SVP Customer Experience
Bank Simpanan Nasional

144188

Lolitta Suffian is a creative force in the world of Customer Experience, with over 23 years of leadership across industries – from fintech to logistics, mobility to telecommunications, and now banking. She recently joined Bank Simpanan Nasional (BSN) as Senior Vice President of Customer Experience, where she champions financial inclusion by reshaping how underserved communities interact with banking.

Known for turning complex journeys into intuitive, human centered experiences that is anchored in empathy and powered by technology, Lita brings a unique perspective shaped by her roots in the creative arts. Trained in visual storytelling and design, she has an instinct for spotting patterns where others see problems, and possibilities where others see limits.

At BSN, she is driving the transformation of customer touchpoints to ensure banking is not only efficient and secure, but also accessible, supportive, and emotionally resonant. She is a vocal advocate for using automation and AI responsibly while enhancing customer insights and service delivery, without losing the human connection.

Lita is a WeQual Award APAC winner in 2024 and is recognized for her executive leadership and impact. She continues to push the frontier of CX by blending data, design thinking, and empathy, proving that customer experience is not just about technology or process; it is about people and the belief that every interaction can build trust, dignity, and inclusion.

Ahmad Nasyami Mihat_WNMY 26
Ahmad Nasyami Mihat
Head of Marketing
Hyundai Malaysia

144495

Ahmad Nasyami Mihat is an accomplished marketing leader with extensive experience in automotive and brand management. Currently serving as the Head of Marketing at Hyundai Malaysia, he drives impactful strategies that strengthen the brand’s presence and customer engagement. Previously, he led the marketing team at Proton Export Division, managing international markets for Proton, and served as Head of Advertising and Promotions, and Public Relations at Honda Malaysia, where he was part of the team that propelled Honda to become Malaysia’s number one non-national automotive brand in 2016. 

Alyaa Ramlan_WNMY 26
Alyaa Ramlan
Head of Social
Unifi

144195

Alyaa is a tenacious go-getter with true grit, a social media expert with a deep understanding of digital marketing strategies and trends – with over 15 years of experience in the telco industry. Driven by insights and objectives, she is responsible for how TM group of brands (inclusive of Unifi) social media ecosystem lives on digital, all the while making industry firsts in bringing the company forward; end-to-end spectrum; from the way the company sells to the way the company engage with its customers. She is always obsessed and amazed on how human behaves on digital, and she believes that anything is possible and can be engineered from the get-go, we just have to be creative about it.

Request for Agenda

Fill out the form below to receive the full event agenda detailing all sessions:

What’s NEXT in Marketing 2026 Series

PHILIPPINES
PH – WN Arrow Logo
22-23 April 2026
https://marketech-apac.com/conference/whats-next-in-marketing-philippines-2026/
SINGAPORE
PH – WN Arrow Logo
29 July 2026
https://marketech-apac.com/conference/whats-next-in-marketing-singapore-2026/
INDONESIA
PH – WN Arrow Logo
26 August 2026
https://marketech-apac.com/conference/whats-next-in-marketing-indonesia-2026/
THAILAND
WN 2026 – Arrow Logo (40×40)
23 September 2026
https://marketech-apac.com/conference/whats-next-in-marketing-thailand-2026/
MALAYSIA
WN 2026 – Arrow Logo (40×40)
22 October 2026
https://marketech-apac.com/conference/whats-next-in-marketing-malaysia-2026/
HONG KONG
WN 2026 – Arrow Logo (40×40)
12 November 2026
https://marketech-apac.com/conference/whats-next-in-marketing-hong-kong-2026/

Reasons Why You Should Attend

Elite Networking

Connect with top-tier marketing peers who share your drive to dominate 2026. Absorb the energy, share critical insights, and strengthen your professional network with the industry’s brightest minds.

Actionable Strategy

Stop guessing and start leading. Learn from the best through exclusive case studies and the latest industry trends. Discover proven frameworks and actionable insights that translate directly into better results for your brand.

Competitive Edge

In this ever-changing digital era, staying ahead is non-negotiable. Equip yourself with valuable industry intelligence and find the cutting-edge strategies and tools that will maximise your marketing campaign performance for 2026.

Professional Growth

Fuel growth across the board—for yourself, your team, and your brand. This event delivers the inspiration, development, and strategic opportunities needed to face 2026 and beyond with absolute confidence.

Here’s what our previous delegates say:

Sponsors

Become a Sponsor

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Access Pass

BRAND MARKETERS PASS

For client-side marketing leaders driving strategy, campaigns, and growth for their own brands.

Enjoy full access to all sessions

Receive curated presentation materials (subject to speakers’ approval)

Participate in the exclusive roundtable discussion

Connect during networking breaks and lunch

Gain the full conference experience—join live Q&As, engage with speakers and industry peers, explore exhibitor showcases, and unlock exclusive opportunities. All approved materials will be available on-demand for your convenience.

MYR 2,590

/Standard

MYR 1,590

/Super Early Bird

Super Early Bird – until 22 July 2026

MYR 1,990

/Early Bird

Early Bird – from 23 July to 22 September 2026

VENDORS PASS

For marketing agencies, martech providers, and solution vendors offering tools and services that empower brand marketing initiatives.

Enjoy full access to all sessions

Receive curated presentation materials (subject to speakers’ approval)

Participate in the exclusive roundtable discussion

Connect during networking breaks and lunch

Experience the conference like never before—join live Q&As, engage with speakers and industry peers, showcase your offerings, and unlock exclusive networking opportunities. All approved materials will be available on-demand for your convenience.

MYR 3,090

/Standard

MYR 2,090

/Super Early Bird

Super Early Bird – until 22 July 2026

MYR 2,590

/Early Bird

Early Bird – from 23 July to 22 September 2026

Register

Frequently Asked Questions

EVENT INFORMATION

What’s NEXT in Marketing: Malaysia 2026 will take place at Sheraton Petaling Jaya.

There’s no strict dress code. Smart casual or business formal attire is recommended.

This conference focuses on meaningful discussions, high-value networking, and actionable insights tailored to the APAC marketing landscape. Every session is curated to reflect the latest industry trends and shifts.

REGISTRATION & PASSES

Yes. Please contact the Registrations Team at [email protected] for information on group registrations and available discounts.

Yes. You may nominate a senior marketing leader from your organisation to attend in your place, subject to approval. Please inform us in advance so we can update the delegate details. For more information, refer to our Terms and Conditions.

Walk-ins may be permitted, but we strongly recommend registering online to secure your spot.

For details on cancellations and refunds, please refer to our Terms and Conditions or contact our support team at [email protected].

VENUE & ACCESS

Yes. Wi-Fi access details will be available at designated areas around the venue. You may also approach any onsite staff for assistance.

Complimentary parking passes are subject to availability. Please contact our registration team if you would like to request one.

Please present your business card to the registration staff. If you don’t have one, a valid ID will also be accepted.

AGENDA & SESSIONS

To maximise networking opportunities, delegates are encouraged to stay for their designated roundtable session. Requests to change seats or topics may be made before the event or after the session, subject to seat availability and organiser approval. Please coordinate with MARKETECH APAC staff for assistance.

On-demand keynote presentations will be shared after the event, subject to the speakers’ approval. If a specific presentation is not included, you may contact us and we will connect you with the speaker where possible.

NETWORKING & ATTENDEES

The conference includes dedicated networking sessions such as coffee breaks and a networking lunch, providing ample opportunities to connect with peers and speakers.

The event will bring together marketing leaders, brand decision-makers, agency professionals, technology innovators, and industry experts from across the Asia-Pacific region.

#WhatsNEXT2026 #WNMY2026 #Marketing #MalaysiaConference

FOOD & ACCOMMODATION

The registration fee includes access to all conference sessions, networking breaks, and lunch. Accommodation is not included. Nearby hotel recommendations and potential exclusive rates may be shared upon registration.

CERTIFICATES & POST-EVENT ACCESS

Yes. An electronic certificate of participation is available upon request.

Event photos and speaker presentations will be emailed to attendees after the conference.

UPDATES & SUPPORT

Updates will be shared via email. You may also visit our website for the latest information.

Past Event Highlights

Contact Us

  • Sponsorship

Sales Team

[email protected]

  • Speaker Opportunities

John Lou Peña

[email protected]

  • Registrations

Registrations Team

[email protected]

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