Tag: Anniversary
![[Campaign] MK Restaurants 40 years](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-MK-Restaurants-40-years.jpg)
Bangkok, Thailand – MK Restaurants is leaning into memory rather than discounts as it marks 40 years in Thailand’s increasingly competitive dining market. The campaign, “40 Years at MK. Where Every Memory Is Still Warm.”, positions the brand less as a restaurant chain and more as a long-standing fixture...
Hong Kong – Celebrating 50 years of the Hong Kong Rugby Sevens, Cathay has returned with the latest ‘Nobody Does Rugby Like Hong Kong’ campaign—showcasing how in Hong Kong, everything, even rugby, is taken a little too far. Created in partnership with Leo Hong Kong, the campaign builds on the city’s...
Singapore – CHAGEE is marking its eighth anniversary with a renewed global vision and a refreshed brand identity as the modern tea house continues to expand its international footprint. The milestone year sees the introduction of a new cup design inspired by the Ancient Tea Horse Road and follows...
Hong Kong – Commemorating 160 years of service, HSBC has opened an immersive exhibition that traces its evolution and enduring relationship with Hong Kong through rare artefacts and interactive displays. Titled “HSBC 160th Anniversary Exhibition: From Stories Long Ago to Visions of Tomorrow”, the public...
Hong Kong – International travel, lifestyle, and accessories brand TUMI has introduced “Icons Tested,” a campaign that explores what it means to be iconic. The campaign is presented through the perspectives of McLaren Formula 1 driver Lando Norris and professional golfer Nelly Korda. It draws the...
Singapore — In celebration of Singapore’s 60th year of independence, Fujifilm Group hosted a special commemorative event marking its six decades of presence in Singapore. The event brought together employees, long-time partners, and representatives from the Singapore Economic Development Board...
In the latest instalment of MARKETECH APAC’s Milestone Series, we spoke with Marcus Yong, vice president of global marketing at Klook, about the key milestones in his nearly nine-year journey with the company. From its early days as a fledgling startup to becoming a global leader in the experiences market,...
ShopBack Philippines launched its 10th birthday celebration with a "cashback rain" activation on June 1. In partnership with Ayala Malls Manila Bay, users experienced over ₱50,000 worth of cashback literally raining down on them. Hundreds of mall-goers were rewarded with cashback, which was eventually...
At the Starbucks Reserve bar, customers can enjoy a lineup of Starbucks Reserve small-lot single origin coffees, some of the most exquisite and rarest coffees in the world.
The Shiseido film also presents future possibilities for beauty delivered by bold innovation, which the company has pursued since their founding.
