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Tag: Marketing Campaign

Yili Joyday Ice Cream campaign
Yili puts Joyday Ice Cream in the spotlight with Indonesia-focused global campaign 
Posted on July 13, 2026
by Julian Bartolome
Jakarta, Indonesia — Yili Group has launched the Indonesian chapter of its global “Taste the World with Yili and Discover a Better Life” campaign, shining a spotlight on how its Joyday ice cream brand has grown through local production, innovation, and an extensive distribution network across Indonesia....
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Tesltra Payphone Campaign
Telstra champions free payphone access through new campaign via Bear Meets Eagle On Fire, +61
Posted on July 3, 2026
by Julian Bartolome
Australia — Telstra has launched ‘Free For All,’ a new brand campaign designed to remind Australians that standard local and national calls from its public payphones are free, while reinforcing the ongoing role payphones play in keeping communities connected. Created by Bear Meets Eagle On Fire with...
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Milo campaign
Nestlé MILO celebrates dads’ everyday love through ‘BA CODES OF LOVE’ via Ogilvy Vietnam
Posted on July 3, 2026
by Julian Bartolome
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
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Pizza Hut Malaysia taps Bichi Mao to encourage Gen Z to ‘feed good times, not the feed’
Posted on July 2, 2026
by Julian Bartolome
Malaysia — Pizza Hut Malaysia has partnered with homegrown comic character Bichi Mao to launch ‘Feed Good Times, Not The Feed,’ a new campaign encouraging young Malaysians to step away from their screens and reconnect through shared meals and real-life experiences. The campaign builds on Pizza Hut Malaysia’s...
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Justin Quincy Hubner WePlay collab
WePlay taps Justin Quincy Hubner to rally Indonesian football fans through new campaign
Posted on July 1, 2026
by Julian Bartolome
Jakarta, Indonesia — Global social entertainment platform WePlay has launched a football-themed campaign with Indonesia national team player Justin Quincy Hubner, strengthening fan engagement by giving supporters a platform to celebrate and share their hopes for the future of Indonesian football. The...
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Mountain Dew campaign
Mountain Dew gamifies new flavour releases with real-world treasure hunt via Curious Nation 
Posted on July 1, 2026
by Julian Bartolome
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership...
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Visit Malaysia 2026 in Singapore
Tourism Malaysia drives culinary storytelling with ‘Flavours of Malaysia’ campaign in Singapore
Posted on July 1, 2026
by Julian Bartolome
Singapore —Tourism Malaysia has launched its culinary campaign, “Flavours of Malaysia” in Singapore, using food as a key marketing platform to build excitement for the highly anticipated Visit Malaysia 2026 (VM2026) national campaign.  Running from 1 June to 12 July 2026 at Food Capital in Grand Copthorne...
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weathered with instincts campaign
MISC Group celebrates seafarer’s instincts for the ocean in new campaign via Chariot 
Posted on July 1, 2026
by Julian Bartolome
Kuala Lumpur, Malaysia — MISC Group has launched ‘Weathered Into Instincts,’ a new campaign to mark the Day of the Seafarer, putting the spotlight on the people behind the world’s supply chains. Created with creative agency Chariot, the campaign celebrates the physical resilience and instincts that seafarers...
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Visa’s new campaign film with Laufey highlights brand’s goal of making travel effortless
Visa’s new campaign film with Laufey highlights brand’s goal of making travel effortless
Posted on May 25, 2026
by Teddy Cambosa
Danielle said that when they partner with artists like Laufey, their focus is always on creating experiences that feel authentic and meaningful for fans – enabling them to experience Laufey’s story–in this instance–her journey, and beliefs in ways that only Visa can do.
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‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
‘The e-wallet or the juice?’ Boost’s new campaign playfully clears up confusion with similarly-named juice brand
Posted on May 22, 2026
by Teddy Cambosa
The campaign was done alongside Kaki Sosial, the dedicated social content studio of Ballsy Group.
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