Bangkok, Thailand – In partnership with Wunderman Thompson and Netflix, one of the top sauce and canned food companies in Thailand, Roza, has co-created a film-to-kitchen sauce inspired by Netflix’s biggest Thai film called ‘Hunger’. The Roza Chef@Home special sauce was derived from the infamous ‘Cry Baby’ noodles featured in the film.
‘Hunger’ tells the story of a young street-food cook named Aoy who runs her family’s battered stir-fried noodles restaurant. One day, she receives an invitation to join Team Hunger, Thailand’s No.1 luxury chef’s table team led by a famous chef.
The movie gained epic attention on social media and topped Netflix’s trending movie lists in Thailand and in the world overnight.
“Roza Chef@Home Hunger sauce is a co-creation with Netflix to provide cooking convenience to consumers. With just one bottle of Roza Chef@Home, everybody can be a chef at home as we believe that gathering for mealtimes is the most valuable time for families,” said Khun Suwit Wangpattanamongkol, marketing director of Hi-Q Food Product Co Ltd.
Wangpattanamongkol added, “Our purpose at Roza is to be the food solutions company who fulfills the happiness of families. Having the opportunity to work with Netflix in this Hunger movie has been an enriching brand collaboration with this fresh and exciting concept. The output is a powerful one.”
Park Wannasiri, chief creative officer of Wunderman Thompson Thailand also said, “This collaboration took us a year to make happen, starting with R&D, to production line and distribution. From the entertainment world to your kitchen, Roza Chef@Home Hunger sauce is the next level of brand experience where anyone can satisfy their Hunger from screen to table in five minutes.”
