Gurugram, India – Paradise Biryani, one of India’s most iconic biryani brands, has appointed Havas Media Group India, the media expertise arm of Havas India, as its media agency of record.
The integrated mandate comprising offline and digital media duties will be handled by the agency’s Gurugram office and will be led by Roopali Sharma, president-north, Havas Media India alongside Uday Mohan, managing director, Havas Media India.
As part of the mandate, the agency will drive the brand’s media strategy across all offline and digital media channels, aiding the enhancement of the category leader’s presence and market penetration across the country.
With the partnership, Paradise Biryani is seeking to further strengthen its positioning in key markets pan India by increasing visibility and reach among its target audience via strategic communication. Havas Media Group India will leverage its expertise to create a highly targeted strategy to resonate with Paradise Biryani’s constantly expanding audience base by amplifying the brand’s messaging.
Talking about the association, Gautam Gupta, managing director and CEO, Paradise Food Court Pvt. Ltd. said, “For a much-loved brand such as Paradise Biryani, the strategy has to be extremely well thought through to tap into the pulse of our target audience. Havas Media Group India with its proven track record, in-depth market knowledge and media expertise stood out for us as the perfect media agency partners.”
Gupta also shared that they are certain that the partnership will enable the brand to meet its future goals and desired outcomes in a manner that is “precise and strategic.”
“We are delighted to lend our expertise to Paradise Biryani, a brand that has been catering to India’s love for authentic biryani for six decades. The key focus will be to leverage our robust media proficiency, helping the brand connect better with evolved consumer tastes and thereby build an even stronger brand presence and loyal audience base,” said Mohit Joshi, CEO, Havas Media Group India.
Mohan likewise remarked that designing customized solutions that fit the stature of such a brand requires skilled new-age capabilities and market comprehension, which is the core competency of Havas’ team of professionals.
“Havas Media takes pride in partnering with the brand to deliver groundbreaking strategies to further strengthen Paradise Biryani’s extend and positioning across newer markets as they expand their footprint,” Mohan added.
Recently, Havas Media Group India has also been appointed by sports brand PUMA in India as its media agency of record to oversee its entire offline and online media service suite.
