Australia – Havas Media has announced the promotion of Kevin Fernandes as its national head of partnerships and adtech across all media channels. The appointment coincides with the restructuring of the partnership team, where it fuses online and above-the-line channel planning and buying to focus on engaging with audiences across all channels in all formats.
The restructuring also emphasises the agency’s focus to find the greatest opportunity for marketers to engage audiences along the customer decision journey. Moreover, this allows more seamless delivery of integrated audience data collection and meaningful insights to be activated at speed across multiple media platforms to drive online or in-store purchases.
In his new role, Fernandes will be responsible for leading the newly merged team to develop integrated thinking across all channels. He previously worked as head of data solutions and adtech for Havas Media where he led the delivery of innovative client solutions across addressable and digital offerings.
Virginia Hyland, chief executive officer at Havas Media Group, said that Fernandes’ promotion is their natural next step as the company experience the integration of digital and data employment across all media channels.
“I am looking forward to leading the team on our integrated digitisation journey, as we look to deliver solutions for the now and future. Utilising data points and technology to continue to evolve advertising innovation, efficiency, and effective results for our valued clients,” Fernandes added.
This month, Havas Media has also named Rebecca Tos as its new managing partner to lead the new Havas Market× business division.
