Malaysia – Malaysian publishers Malaysiakini and Media Works (Malay Mail) have renewed their relationships with Outbrain, a technological platform for the open web. The extended three-year renewals underline Outbrain and these publishers’ beneficial continuous partnership.
Outbrain is developing connections with publishers and providing content suggestion tools in order to increase traffic, enhance ad quality, and earn revenue by securing these renewals.
In order to demonstrate the efficacy of Outbrain’s platform, Malaysiakini and Media Works have been useful in solidifying their position as important partners within the Outbrain network.
Outbrain has been able to reach a larger audience with its content discovery engine, Smartlogic, thanks to its relationship with Malaysiakini, an independent news outlet in Malaysia. Outbrain’s goal of connecting audiences with information and engaging experiences is ideally aligned with Malaysiakini’s commitment to offering reliable news and compelling content.
Eve Solomon, managing director, publisher business development for JAPAC at Outbrain, expressed, “We are delighted to announce the renewal of our partnerships with Malaysiakini and Media Works.”
“Our shared commitment to excellence in journalism and their trust in our platform has allowed us to forge strong and enduring collaborations. We are excited to continue working together to deliver outstanding results and drive further growth for both publishers,” Solomon said.
Speaking of the renewal of partnership, Manohar Kanagasingam, general manager of Malaysiakini, remarked, “At Malaysiakini, we strive to provide our readers with the most relevant and engaging content. Outbrain’s content recommendation capabilities have been instrumental in helping us achieve this goal.”
He added, “We are excited to continue our partnership with Outbrain and leverage their AI technology to further enhance the user experience and deliver high-quality news to our audience.”
Media Works has shown growth in attracting and maintaining a sizable audience with the use of Outbrain’s content recommendation engine, all while optimising ad revenue.
