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Youth-focused news site Mothership inks tie-up with recommendation platform Outbrain

Shaina Teope - May 23, 2023

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Singapore – Mothership, the youth-focused digital news platform in Singapore, has forged a partnership with Outbrain, the recommendation platform for the open web.

The partnership will see Outbrain’s AI-driven customisation featured on the digital publisher’s website, providing advertisers with premium inventory reaching younger, hard-to-reach audiences in new and innovative ways.

Mothership is the third-largest news site in Singapore by traffic, according to Similarweb, and reaches a significant portion of Singapore’s Millennial population. Outbrain’s Smartlogic technology will enable Mothership to further monetise its traffic by personalising the user experience and content recommendations for readers.

Ben Steel, GM of Outbrain for SEA, commented, “Supporting quality local journalism has never been more important, and is at the heart of our mission at Outbrain. So we are thrilled to partner with Mothership to help this fantastic Singaporean success story keep on telling the stories that matter.” 

“Importantly, Mothership speaks to younger audiences, a hard-to-reach group for many marketers. Outbrain’s innovative technology and data-driven approach will provide new ways to communicate with this vibrant group.”

Daniel Ho, head of corporate development at Mothership, also said, “We are excited to adopt Outbrain’s AI-driven customisation with editorial, ad, and layout prediction, to better serve our audiences and generate positive brand value.”

Outbrain has also previously inked partnerships with Singaporean publishers Singapore Press Holdings, Mediacorp, and AsiaOne. 

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