Singapore – Initiative, the media agency under IPG Mediabrands, has appointed Niranjan Singh as its new head of communications in Asia-Pacific. In his new role, he will champion the application of best-practice approaches, techniques and solutions for modern experience design.
In addition, he will drive the connected communications design practice across key clients and sectors for Initiative APAC.
Singh will report to James Smyllie, president of Initiative APAC and is currently based in Mumbai, India prior to transitioning to the Initiative APAC regional headquarters in Singapore. His appointment is effective immediately.
He has more than 16 years industry experience in strategic media planning and buying, and was previously the head of AOR at Mediacom Indonesia, leading the P&G business for three years.
Prior to that, he spent six years at GroupM, working across leading brands such as Colgate Palmolive, GSK and FrieslandCampina in India and Vietnam.
Speaking on his appointment, Singh said, “I’m thrilled to join Initiative APAC. Initiative’s unique proposition of achieving Cultural Velocity™ in the media-fragmented world to deliver real business growth and success for brands, was the big pull factor for me. I’m super excited to become a part of the team that has been winning Global businesses back-to-back.”
Meanwhile, Smyllie commented, “We are delighted to be attracting talent like Niran to Initiative. This hire reinforces our key focus on enhancing our Craft capabilities across APAC, and driving a consistently world class product throughout the region.”
The new Initiative appointment follows a slew of appointments made by agencies under the IPG Mediabrands company in APAC, namely the appointment of MBCS’ Olivia Warren to its Australia executive team, as well as of Sarah O’Leary and Tom Cumberworth for Initiative’s Rufus, the dedicated media and communications for Amazon.
