Singapore – NCS, a provider of technology firm services, has appointed Dentsu Singapore as its brand agency of record. The appointment expands dentsu’s remit as NCS’s incumbent lead agency partner since 2021.
As the official brand agency of record for NCS in the Asia-Pacific region, Dentsu Singapore will make use of its B2B solutions and integrated marketing knowledge to innovate for NCS. Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
Speaking about the appointment, Prakash Kamdar, CEO of clients and solutions, SEA, and CEO of Dentsu Singapore and Indonesia, commented, “As a network that takes a people-centered approach to business transformation, we are delighted to be able to support NCS’s vision to harness technology to advance communities and shape society.”
He added, “This is an enduring relationship that has sparked remarkable brand outcomes in the region, and we are confident of scaling the NCS brand to new heights as we embark on our expanded partnership with this appointment.”
Meanwhile, Abigail Crosby, managing director, Merkle B2B, CXM Group, dentsu Singapore, expressed, “We are deeply appreciative for the opportunity to continue our work with NCS, helping to evolve the brand in the region. The best brand experience can only be delivered when it is thought through every touchpoint of the client journey, agnostic of the platform and content format.”
“Our dentsu team is able to provide and demonstrate this holistic expertise and consultancy and we are thrilled that this shone through and enabled us to renew the partnership with NCS,” Crosby said.
