Tag: Dentsu
Hong Kong – Café de Coral has launched a new campaign tapping into Hong Kong’s social culture trends, drawing on viral slang and online moments to promote its new baked seafood rice with lobster sauce. Titled “Go All In on Freshness—It’s a Must”, the campaign is shaped by viral phrases and shared online...
Japan – Dentsu has appointed Kenji Yano as APAC Chief Client Officer for Japanese clients, reinforcing its leadership focus on Japan-headquartered accounts across the region. Yano brings 28 years of experience with dentsu across Japan and APAC and has a track record in client leadership, cross-market...
Hong Kong – Vitasoy has launched a new campaign for VITA Cold Brew No Sugar Tea, rolling out an immersive takeover across Hong Kong’s commuter hubs to connect with the city’s urban working crowd. In partnership with Carat Hong Kong, the integrated campaign highlights the tea’s refreshing and no-burden...
According to the study, travel behaviour in the region has shifted from being largely aspirational to more intentional, as travellers become more cautious about spending and rely increasingly on familiar brands.
Indonesia – Beauty brand Wardah has partnered with Dentsu Indonesia to develop ‘Hear in Hijab’, an award-winning hearing aid reimagined for hijab-wearing women and designed to fit seamlessly into their everyday lives. “Hear in Hijab” takes a different approach to conventional hearing aid design,...
The transition to the new agency model will begin immediately, with implementation taking place in phases aligned with brand planning cycles to maintain continuity and operational stability across markets.
Vietnam – Dentsu has appointed Thu Nguyen as Chief Executive Officer of dentsu Vietnam, effective 1 May 2026, strengthening leadership in one of Southeast Asia’s fastest-growing markets. In his new role, Thu will lead dentsu Vietnam’s integrated offering, with responsibilities spanning client growth,...
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Hong Kong – adidas Originals and Dentsu Hong Kong recreated the city’s football streets at ComplexCon this week, turning a convention hall into a live showcase of sport and style. The brand’s Provision Store (愛迪達辦館) drew directly from Fa Yuen Street, the city’s iconic football jersey district,...
Singapore – Dentsu has announced the launch of its Global Media Planner, a new planning application within its dentsu.Connect operating system, aimed at integrating through-the-line (TTL) marketing activities across multiple channels and markets. Developed in partnership with Lumen, the platform uses...
