The new hires are Asha Nair, the new managing director of media investment and platforms, Jing-Wen Foo, the new e-commerce director, and Hemanth Jayaraman, the new partner and agency brand lead of DentsuX.
The initiative is part of the evolution of dentsu’s recent rebranding and transformed organizational design, building a powerful end-to-end marketing and communications offering that connects consumer understanding, data, ecommerce, and technology with media, creative, and customer experience management.
Nair brings with her over 20 years of media solutions expertise in digital marketing and advertising. Prior to joining Dentsu Malaysia, she has previously worked as the managing director of media company Xaxis and marketing agency INCA, where she led the growth of AI-powered programmatic and content marketing solutions for GroupM Malaysia.
Nair has also worked at various media agencies such as MediaCom Malaysia, where she was the head of interaction, and Starcom Malaysia, where she was the digital lead. She has also driven results for clients such as Mars Food, P&G, and Telekom Malaysia, as well as Volvo, and Nespresso, among others.
In her new role, Nair will be responsible for managing client media investments, trading, and platform activation across offline and online channels for the entire media service line.
Meanwhile, Foo joins Dentsu Malaysia from Shopee and Shopback, where she consistently drove growth for more than ten consumer product verticals by using advanced technology to make online shopping experiences delightful, rewarding, and effortless.
Prior to that, she has supported the global roll-out of BMW’s digital content model out of Munich headquarters and spearheaded BMW Malaysia’s digital marketing campaigns amongst younger consumer groups.
Foo will now be responsible for scaling and growing dentsu’s end-to-end ecommerce capabilities across marketplace and direct-to-consumer commerce.
And lastly, Jayaraman, who has previously worked as the senior brand manager at Hennessy VS and Hennessy VSOP, where he maintained market share leadership and share of voice for Moët Hennessy Diageo Malaysia’s core brand portfolio.
Before joining Hennessy, Jayaraman worked at food and beverage company PepsiCo Malaysia, where he drove volume and share growth for Lipton Iced Tea and oversaw the brand growth strategy for Tropicana juice brands for eight APAC markets. He has also founded and sold his own events and activation agency, Switch Strategies, which managed top brands such as Audi, Lamborghini, and UOB, as well as Hong Leong, and Johnnie Walker Malaysia.
Jayaraman will now be leading Dentsu X, which helps brands create integrated and personalised marketing solutions to deliver ‘Experience Beyond Exposure’.
Dentsu Media Malaysia’s CEO Dheeraj Raina shared that they are building a technical and data-driven marketing spine that goes end-to-end in our business that will chart new frontiers in our industry.
“I am excited that Asha, Jing-Wen, and Hemanth will join me in unpacking all our dynamic, data-driven tech-enabled media capabilities towards meaningful progress for clients,” said Raina.