Tag: Agency of Record
![[Appointment] Ogilvy x Movember](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Ogilvy-x-Movember.jpg)
Australia – Movember has appointed Ogilvy as its PR agency of record following a competitive pitch, tasking the agency with amplifying the charity’s men’s health mission through earned media, influencer engagement, and creative campaigns. Under the partnership, Ogilvy PR will lead Movember’s...
![[Appointment] Agoda x We Comm SG](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Agoda-x-We-Comm-SG.jpg)
Singapore – Digital travel platform Agoda has appointed We. Communications Singapore as its public relations agency of record, following a competitive pitch process earlier this year. Under the partnership, We. Communications will provide public relations support across media relations, regional campaigns...
![[Agency Appointment] JDE PEET’S x APRW](https://marketech-apac.com/wp-content/uploads/2026/06/Agency-Appointment-JDE-PEETS-x-APRW.jpg)
Singapore – JDE Peet’s has appointed APRW as its agency of record in Singapore, expanding a partnership that has already seen the agency lead communications campaigns for brands including L’OR Espresso, OldTown White Coffee, and Moccona. Under the remit, APRW will oversee integrated communications strategies...
![[Agency Appointment] SharkNinja x Howatson+Company](https://marketech-apac.com/wp-content/uploads/2026/05/Agency-Appointment-SharkNinja-x-HowatsonCompany.jpg)
Australia – SharkNinja is sharpening its creative firepower as the company has appointed Howatson+Company as creative agency of record for Australia and New Zealand, tasking the independent shop with supporting the next phase of brand growth across the region. The appointment follows SharkNinja’s transition...
Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets. Effective January 2026, the agency manages strategy, planning, and performance optimisation...
The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.
Sydney, Australia – Global fitness powerhouse Viva Leisure has appointed WiredCo. as its agency of record for brand, paid, and earned media, following a highly competitive pitch. The ASX-listed company operates over 490 locations across Australia, Asia, and New Zealand. It houses leading brands such...
Singapore – Veeam Software, a US-based information technology company backed by Insight Partners, has appointed Milk & Honey PR in Singapore as its hub agency partner of record for Asia Pacific & Japan (APJ) following a competitive pitch. Veeam provides data resilience solutions designed to protect...
As KFC continues to evolve its role in culture and deepen its connection with younger, social-first audiences, We Are Social joins the brand’s agency roster to strengthen its social presence and cultural impact.
Archetype Malaysia won the pitch by impressing Guinness with its strategic thinking, strong cultural insights, and “earned-first” creative approach.
