Tag: NCS

Singapore – NCS and Google Cloud announced today their strategic partnership to accelerate AI-led transformation for public and private sector organisations across Singapore, Australia, and the wider Asia Pacific (APAC) region.

NCS has also integrated its Google Cloud expertise across its service offerings and teams. This enables APAC clients to harness AI and cloud technologies to transform and innovate at greater speed and scale. 

Clients can also tap into NCS’ extensive experience and capabilities and its 100-strong APAC Google Cloud team to confidently navigate the full spectrum of innovation, security, and AI transformation.

The integrated offering will help businesses unlock new opportunities, improve operations, and remain competitive in a rapidly evolving market. They will also be able to deploy AI capabilities for data-driven decision-making, with cloud providing the infrastructure to support AI applications at scale.

Howie Lau, managing partner of corporate development and partnerships at NCS, said, “We are seeing a revolution in digital experiences and innovation led by the convergence of AI with cloud computing. By combining NCS’ end-to-end system integration expertise with Google Cloud’s trusted AI and cloud technologies, we are empowering our clients to harness the transformative potential of AI and cloud.”

He added, “Together, we will co-create the next generation of resilient and secure AI-powered applications that our clients need to advance their businesses and the communities they serve. Our partnership with Google Cloud will not only accelerate innovation and expedite time-to-market but also enable our clients to leverage the growth of AI in the APAC region.”

Meanwhile, Anthony McMahon, managing director for partners and alliances for Asia-Pacific at Google Cloud, commented, “Google Cloud is committed to providing the industry’s most open cloud, as well as enterprise-grade data management and AI development platforms, to help customers accelerate their digital transformation.”

He added, “Through our collaboration with NCS, organisations can take advantage of Google Cloud infrastructure and services to power new capabilities that can improve operations and create real-world value.”

Singapore – NCS, a provider of technology firm services, has appointed Dentsu Singapore as its brand agency of record. The appointment expands dentsu’s remit as NCS’s incumbent lead agency partner since 2021.

As the official brand agency of record for NCS in the Asia-Pacific region, Dentsu Singapore will make use of its B2B solutions and integrated marketing knowledge to innovate for NCS. Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.

Speaking about the appointment, Prakash Kamdar, CEO of clients and solutions, SEA, and CEO of Dentsu Singapore and Indonesia, commented, “As a network that takes a people-centered approach to business transformation, we are delighted to be able to support NCS’s vision to harness technology to advance communities and shape society.” 

He added, “This is an enduring relationship that has sparked remarkable brand outcomes in the region, and we are confident of scaling the NCS brand to new heights as we embark on our expanded partnership with this appointment.”

Meanwhile, Abigail Crosby, managing director, Merkle B2B, CXM Group, dentsu Singapore, expressed, “We are deeply appreciative for the opportunity to continue our work with NCS, helping to evolve the brand in the region. The best brand experience can only be delivered when it is thought through every touchpoint of the client journey, agnostic of the platform and content format.” 

“Our dentsu team is able to provide and demonstrate this holistic expertise and consultancy and we are thrilled that this shone through and enabled us to renew the partnership with NCS,” Crosby said.