Technology Featured Southeast Asia

This new SG joint venture aims to prep brands on China market’s reopening

Singapore – As Singapore braces for the reopening of the China market, Singapore fintech Aleta Planet has formed a joint venture (JV) with software development Fooyo to offer digital marketing and e-commerce solutions to meet rising demand from Singapore businesses preparing for the reopening of the China market.

The JV, called AP Studios, will develop digital tools that will help merchants provide a richer, more interactive payment experience as well as engage their customers through the popular WeChat marketing platform in China.

With AP Studios, Aleta Planet, which is already connecting merchants to the UnionPay network in China and in 179 markets globally, will be able to offer a comprehensive and seamless marketing payment solution to these merchants.

AP Studios’ tools, which range from payment checkout webpages and chatbots to WeChat/Alipay mini programs, crowd-control monitoring solutions and interactive tourism apps, can be customized for merchants in retail, medical, education, tourism, government and other industries.

A variety of apps can be created in the WeChat mini program. For example, one app promotes F&B merchants through a food trail itinerary where customers can pre-order food and read reviews; another offers virtual campus tours of a list of universities to foreign students and allows them to pay for school expenses and course fees within the mini program.

Fooyo was founded by Li Shaohuan in 2014 and three former schoolmates from the National University of Singapore namely Fooyo’s Co-Founder and Senior Project Manager, Liu Yangfan and Fooyo’s Co-Founder and CTO, Chen Zeyu.

Ryan Gwee, founder and group chairman at Aleta Planet said, “Everything we do as a fintech company is about innovation and getting the best talent to partner us. Shaohuan and his team have tremendous talent, especially in the areas of artificial intelligence (AI) and app design, and we are excited to launch AP Studios with Fooyo to expand our suite of digital marketing tools.

He also added that many of their clients have expressed the need for an all-in-one solution that will grow their digital presence in China. They believe that this venture will provide them with a holistic and comprehensive e-commerce solution to achieve targets more efficiently.

“Aleta Planet has always been open to exploring new areas of cooperation. This is part of our growth strategy to expand beyond payments to cover other services related to checkout, digital marketing, customer experience and engagement,” Gwee added.

Shaohuan will head AP Studios as managing director of the solutions team, under the Aleta Planet Group. The team’s combined expertise in AI, big data solutions, robotics and cloud computing has enabled Fooyo to clinch several government-commissioned projects.

“This joint venture between a growing fintech company and a smart SaaS solution company will have an amplification effect for both our businesses. It is going to be a win-win solution. We aim to work with more industries and expand to countries beyond Singapore together,” he stated.

Marketing Featured Southeast Asia

SG businesses’ CX endeavors fall short of customer expectations, new study shows

Singapore – Despite last year’s nature of culminating businesses to turn their pivots digitally, Singaporean businesses have instead created a gap between them and their customer base in terms of customer experience (CX) strategies, new study from software company SAP shows.

In its APAC-centric study, SAP notes that Singaporean businesses fall short of expectations by as much as 28% when it comes to being customer-centric, behind the APAC average of 21%. Furthermore, only half (55%) of consumers in Singapore stated that brands here are able to resolve their issues after three interactions.

SAP focused in its study the existence of key gaps as identified from the study included customer centricity, personalized experiences, openness in privacy and data control, as well as sustainability and ethical behaviour.

About three in five consumers in Singapore are now expecting brands to be purpose-driven, going beyond profits and transactional relationships, to demonstrate trustworthiness, empathy, shared values, and care for society.

Singapore consumers surveyed indicated a gap between their expectations and actual experiences on this front, in areas such as brands respecting the rights and welfare of their workers (80% vs 67% in APAC), treating suppliers ethically (76% vs 56% in APAC), actively work to reduce gender and racial inequality (73% vs 55% in APAC), and not engage in anti-competitive behaviour (70% vs 54% in APAC).

“While it’s positive that brands in Singapore have adapted quickly to the pandemic by tapping on digital tools and turning to e-commerce, customers still expect brands to deliver on the basics – this means providing them with positive experiences and swift resolution of issues,” said Peggy Renders, general manager and senior vice president at SAP Customer Experience in Asia Pacific & Japan.

The study also noted that local businesses were found to be lacking include responsiveness within 24 hours to customer queries (78% vs 51% in APAC), acting on customers’ feedback to improve products and services (84% vs 58% in APAC), resolving issues in less than three interactions (83% vs 55% in APAC), having a reward programme customised to their interests (81% vs 54% in APAC), and offering innovative or better ways to serve customers during COVID-19 (86% vs 65% in APAC).

In addition, delivery endeavors were among the most dissatisfied areas for those surveyed, with 82% of Singapore consumers expecting brands to provide timely and accurate delivery options they could trust, but with just over half (59%) saying this was met in reality. The dissatisfaction over quality and reliability of delivery services especially significant for local supermarkets, where just 55% of Singaporeans mentioned they received trustworthy delivery services (vs 80% expectation).

Proactiveness in engaging customers was another area cited as an area of improvement, with just around half of Singapore customers shared that brands are actively updating them on relevant specials and new products (56%), is proactive in anticipating their needs and wants (55%), and provides tailored suggestions based on their purchase history and preferences (50%).

Being intuitive mobile natives, Singapore customers also want brands to provide omnichannel experiences that enable their lifestyles, expecting brands to provide them with a network of physical and online stores (76%), have easy to transact options across multiple channels such as online to in-store (81%), yet still provide a consistent experience irrespective of channel (82%).

“It is sobering to know that despite all the efforts businesses have put into digitalisation over the past year, fundamentals around customer centricity are still not being met in Singapore. There is clearly an urgent need for brands to humanise the gap between digital actions and the heartstrings of consumers,” Renders added.

Having transparency and control over their data and orders is also a key area brands are falling short on, with Singapore consumers highlighting shortfalls in having full transparency over how their personal data is being used (35% gap), security of their private data and not sharing it with third parties (33% gap), only obtaining private data from customers to serve them better (25% gap), and making it easy to track their orders and queries (23% gap).

Despite the negative light, Singapore brands fair slightly better than the APAC average on the expectation-experience gap, in the areas of whether brands look for new ways to recycle and reuse products, packaging materials and materials (12% vs 18% APAC gap), having specific policies to reduce and report carbon emissions (10% vs 14% APAC gap), and having a strong focus on sustainability and ethics in sourcing and selling their products (4% vs 10% APAC gap).

“The pandemic has laid bare the criticality of the customer experience in our hyperconnected world today. The key to sustainable growth in a post-COVID world lies in the right solutions and leadership that transform the customer experience. As a future-forward nation that is home to the region’s leading businesses, brands in Singapore have a golden opportunity to transform to give customers exactly what they want, and when they want it, in a future that is entirely digital,” Renders concluded.

Platforms Featured Southeast Asia

SRA appoints Lazada as first e-commerce partner for Great Singapore Sale 2021

Singapore – Singapore Retailers Association (SRA), the non-profit non-governmental key representative body for the retail industry in Singapore, has announced the appointment of e-commerce platform Lazada as the first-ever official e-commerce partner for the Great Singapore Sale (GSS) 2021, an annual shopping event in the country.

GSS is a shopping fair that started 27 years ago and is annually organized by the SRA, with the aim to promote the tourism industry in the country. 

The previously held edition of GSS was in September 2020. It was also online due to the pandemic and it took place as a hybrid event as part of the SingapoRediscovers – a campaign by Singapore Tourism Board that supports local businesses and encourages people to explore the country. 

One year on, and with Singapore back to ‘phase two’ of reopening, SRA believes that the decision to partner with Lazada will greatly help the retail industry. With the platform’s expertise in equipping brands and sellers to move online, they can achieve successful sales.

Through the partnership, SRA members will benefit from Lazada platform’s technology infrastructure, payments gateway, and logistics solutions with its third-party logistics partners, which will eliminate costly barriers retailers face when selling online. They will also enjoy a 0% commission, with new LazMall sellers enjoying this promotion for the first three months on the platform from the first day they sell on their LazMall store.

James Chang, chief executive officer at Lazada Singapore, said, “The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales. In these challenging and transformative times, we’re doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021.”

Furthermore, SRA members on LazMall during the fair can also take advantage of the suite of marketing solutions available to increase visibility while appealing to shoppers. They will each have a dedicated account manager to navigate the plethora of options including LazLive, Lazada’s in-app live streaming service, and flash sales, as well as the Lazada store. 

Meanwhile, shoppers are allowed to make purchases at a seller’s Lazada store and pick them up at their physical outlet. This not only provides an additional delivery option to suit customers’ needs but also paves the way for sellers to enjoy a successful hybrid operating model with both online and offline outlets.

Singapore Retailers Association’s president R Dhinakaran shared that the pandemic has had a profound impact on consumer shopping habits and accelerated retailers’ urgency to expand their digital presence quickly so as to stay engaged with their consumers and develop alternative sales channels. 

“Our partnership with Lazada this GSS is timely, in the light of tighter SMM guidelines limiting shopper traffic to stores and malls, and a changing retail landscape,” said Dhinakaran.

This year’s GSS will kick off with Lazada’s 6.6 sale campaign until 7 July, which is also Lazada’s much-anticipated annual 7.7 sales.

Marketing Featured Southeast Asia

GuocoLand’s latest OOH campaign gives commuters a ‘nature-inspired’ trip to dream home

Singapore – To draw attention to the launch of its latest luxury residential development Midtown Modern, regional property company GuocoLand has launched a new out-of-home (OOH) campaign to entice customers with a walk inspired by nature aesthetics and real estate luxury.

Developed in collaboration with Moove Media, the OOH campaign is placed at Bugis MRT, which utilizes the linkway between the Downtown Line (DTL) and East-West Line (EWL) with wall mural and floor stickers of the development and extensive greenery to provide commuters with an immersive garden experience Additionally, the soothing sounds of nature with running water and bird calls bring an oasis of calm to the bustling thoroughfare. The campaign with Moove Media extends to in-carriage window stickers on DTL trains.

In addition, a large ambient billboard greets commuters with an eye-catching aerial view of Midtown Modern’s twin towers and its grand lawn at the Bugis MRT EWL escalators. The media space at the EWL escalators is managed by SMRT Media.

Dora Chng, general manager (Residential) at GuocoLand, said: “With Midtown Modern located directly above the Bugis MRT interchange, the OOH campaign was vital to capture commuter mindshare and introduce a unique nature in the city living concept.”

GuocoLand aims to bring Midtown Modern’s message of garden homes in the city to tenants, shoppers, residents and members of the public at its flagship integrated development Guoco Tower in the CBD. Guoco Tower is directly connected to Tanjong Pagar MRT.

“OOH was also instrumental in building high visibility with commuters and complemented our omnichannel marketing strategy across print, digital and social media. We are delighted that the response from partners and customers to the OOH and integrated marketing campaign has been overwhelmingly positive,” Chng added.

From 3 June to 14 July, the next phase of the OOH campaign goes digital with a creative video to be displayed on the 6-metre Wonderwall at Dhoby Ghaut MRT interchange, which reaches commuters of three MRT lines – North-East, North-South and Circle Line. Commuters will be brought on a mesmerizing journey through Midtown Modern’s lush and spacious landscaping, colourful forests, and thoughtful amenities through video.

SME Featured Southeast Asia

Funding Societies boosts payment services for haulers via Haulio team-up

Singapore – Funding Societies, the largest SME digital financing platform in SEA, has partnered with Singapore’s hauler network Haulio, to speed up payments of hauler partners across the country. 

Funding Societies is an SME digital financing platform that offers growth financing solutions to creditworthy SMEs ranging from S$5,000 to S$2M. By leveraging technology, the platform is able to disburse funds in as quick as 24 hours. 

The partnership is the first of its kind across the fintech and haulage sectors, which aims to benefit more than 90% of haulers in Singapore within Haulio’s network. Through this, Funding Societies’ pre-approved credit facilities will now be available on Haulio’s digital platform, allowing Haulio’s partners to enjoy access to early payment services in as quick as seven days, in comparison to the industry standard of 30 days and more.

According to the platform, the partnership comes at the right juncture as the logistics sector remains a key pillar of Singapore’s economy, contributing 1.4% to the nation’s GDP in 2019. 

“The traditional logistics industry is still fragmented by complex and inefficient business processes, which means that payment delays to haulers could go up to 120 days with larger corporates, creating more obstacles to the sector’s pay-per-use model,” said Funding Societies. 

Shrawan Saraogi, the head of partnerships at Funding Societies, said, “We leverage our digital platform to bridge the huge financial gap that small businesses still face today. Southeast Asia is rising to become the next global economic powerhouse and we believe this partnership with Haulio will boost the region’s trade tremendously.”

Meanwhile, Haulio’s Co-founder and CEO Alvin Ea, shared that it has always been Haulio’s mission to uplift the industry by empowering our ecosystem of users with technology. 

“We hope that through this partnership with Funding Societies, our haulers will enjoy improved cash flow and greater flexibility in managing their operations, as well as set the stage for us to scale this value-added service to our fast-growing expansion markets regionally,” said Ea.

Aside from the logistics sector, Funding Societies’ suite of SME growth financing products serves across various industries such as food and beverage, healthcare, and manufacturing, as well as medical supplies.

Technology Featured Southeast Asia

AnyMind Group upgrades publisher platform to accommodate use of PWAs, native apps

Singapore – Marketing technology solutions provider AnyMind Group has announced the launch of the new features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. 

AnyManager is a web and mobile app publisher monetization platform that allows users to consolidate, manage, and track their revenue streams across a wide range of demand sources. It also provides publishers with features including header bidding and automated pricing optimization, along with integration with Google Analytics and 3rd-party ad verification, viewability, and brand safety tools.

Initially launched as a platform with features just for web publishers, AnyMind Group has expanded the functionality of its AnyManager platform for native mobile app publishers in the past year.

The new suite of features center around helping web publishers leverage progressive web applications (PWA) infrastructure, and for native mobile app publishers to gain more insights from their app store data, and are designed to provide both sets of publishers with greater accessibility and insight into user acquisition and monetization.

According to AnyMind Group’s Managing Director of Publisher Growth Hitoshi Maruyama, in a mobile-first region like Asia, and in some markets even mobile-only, it is imperative that publishers are able to grow further by fully maximizing their potential audience while keeping up and capitalizing on the latest technologies. 

“We are also seeing, and in fact powering, more fluidity by mobile app and web publishers in expanding opportunities by leveraging further on social media channels and e-commerce, augmenting possibilities for borderless growth,” said Maruyama.

Through AnyManager, web-based publishers that are looking to better tap on the world’s mobile-connected population can now leverage features for PWAs. By implementing PWAs, they can improve user experience such as speeding up site load speeds and creating a push notification system to inform users of the newly published content.

Web-based publishers can tap on targeted push notifications to specific user segments based on device, location, and other parameters including users that have clicked on a site during a certain period or frequency of clicks, allowing web publishers to notify users of new content, promotions, and opportunities, directly on their mobile device. Data from push notifications is also linked to a publisher’s own Google Analytics data and advertising yield data, both available through AnyManager. They can also tap on customizable Add-to-Home screen prompts and formats to easily cue browser notifications for site visitors to add a site as a PWA on their mobile devices. 

Meanwhile, native mobile app publishers can now access analytics features for app store and conversion improvements along with competitive analytics. This is in addition to current functionality for advertising demand activation and mediation and an app health score feature that provides publishers with a rating of their native mobile app based on factors including development, monetization, analytics, and user acquisition.

Furthermore, publishers can tap on a new feature called AnySDK, a software development kit (SDK) for ad monetization that enables the delivery and mediation of ad requests from major mobile platform partners through a single SDK. Native mobile app publishers can gain greater insight into user opinion of their apps by tapping into natural language processing-driven features such as sentiment rating and analysis of user comments, and identification of keywords and phrases based on app store rating, which helps publishers to better understand and highlight potential app issues, improvements, and fixes.

Platforms Featured Southeast Asia

Perfumes, skincare products, kaftan–the trinity of this year’s Ramadan sought-after products: report

Singapore – As the Muslim religious holiday of Ramadan draws to its conclusion, new report from e-commerce company iPrice shows that three products are most sought by Muslim consumers in Singapore, Malaysia and Indonesia, namely perfumes, skincare products and ‘kaftan’, a type of robe worn by Muslims and has been a distinct clothing article of Muslims in Southeast Asia.

According to the report, demand for perfume among SIngaporean consumers skyrocketed to 6078% compared to last year’s Ramadan. Other goods most-searched in Singapore include supplements, kurtas, cooktops and cookies, all which saw a huge spike in search at a rate of 2090%, 1974%, 1529%, and 452% in increase from last year respectively.

Meanwhile, skincare leads in the search history among Malaysian consumers, which increased by 8140% compared last year. Other sought-after products include perfume (6183%), Baju Melayu, a form of Malay clothing garment worn mostly by men (4241%), and even sofas (1262%).

Lastly, the Muslim-rich country of Indonesia saw that kaftan saw the highest surge of online searches, with a 8773% increase since last year. Other items include Gamis (a Muslim female clothing garment), Rok Muslimah (a casual version of Muslim female clothing), and Sarung (an Indonesian skirt), all of which saw a surge of 2813%, 1532%, 1850% respectively when compared to the same period last year.

iPrice also noted in their report that consumers in Singapore started their online shopping journey as early as 5 am, after a morning lull. Shopping activities reached its peak at lunch break at 2 pm and after Taraweeh (the night prayer) period at 9 pm up until 11 pm before bed.

Surprisingly, it was even earlier in Indonesia and Malaysia where people began to shop as early as 2 am and 4 am respectively. After the morning period, shopping sessions peaked again at 10 am in Indonesia and noon in Malaysia.

Smartphones have frequently been pulled out by consumers to purchase products online. This is evident because mobile emerged as the most used device for consumers in Singapore (55%), Malaysia (68%), and Indonesia (93%) to shop online than other devices within the first two weeks of Ramadan.

By comparison, the usage of desktops only showed 43% in Singapore, 31% in Malaysia, and 6.41% in Indonesia. This also proves that the mobility and the convenience of mobile transactions eclipsed tablet and desktop usage.

Platforms Featured Southeast Asia

TikTok now allows seamless third-party app login and sound sharing with latest tool kit

Singapore – Short video platform TikTok has announced its latest Sound and Login Kits which now allows third-party apps to create more frictionless sharing and authentication experiences for their users.

With the introduction of the new software development kits (SDKs), it is now easier for the TikTok community to share sounds and seamlessly log in with their TikTok credentials through the all-new Sound and Login Kits for TikTok.

As part of this new tool kit launch, TikTok will add Singapore-based food discovery platform Burpple to its platform, as both brands embark on a first-of-its-kind partnership to cultivate the buzzing and passionate food-loving community in Singapore. TikTok users in Singapore will be able to sign into Burpple quickly and securely through their TikTok login credentials from 7 May. 

For Vanessa Brown, director of business development for SEA, ANZ and South Asia at TikTok, the new tool kit integration comes at a time when more third-party apps across a variety of categories and use cases are looking to tap into the TikTok community for their own platforms.

“Through the Sound Kit and Login Kit for TikTok, we’re providing seamless integration solutions that help developers expand their reach, increase exposure for creators, and empower our community to showcase their content on other platforms,” Brown stated.

Speaking about their partnership with TikTok, Theodora Lai, chief strategy officer at Burpple, commented, “This integration not only allows for a more seamless experience between Burpple and TikTok users, but will also connect our food-loving communities, provide more creative ways to express and encourage even greater engagement within the social sphere.”

She added, “Our goal at Burpple has always been to bring people closer together through food and enabling community-driven reviews for the best recommendations on where and what to eat, and this partnership further fuels our mission to continue creating and providing people with a unique food discovery experience.”

This is just one of the newest endeavors TikTok has engaged in support of brands looking to expand their campaign strategy, such as with IPG Mediabrands and iHeartRadio. It has also seen marketing companies like Adjust join their TikTok Marketing Partner Program to aid advertisers on their TikTok ad campaigns.

Part of the recent slew of TikTok partnerships and kit releases sheds light on the platform’s pledge to make the platform more ‘inclusive’ and safer, with a new set of guidelines released earlier this year.

Platforms Featured Southeast Asia

Zalora launches first-ever fashion and lifestyle podcast series in Asia

Singapore – E-commerce fashion brand Zalora has launched ‘Zalora Talks’, the first of its kind podcast series in Asia that centers around the latest trends in the fashion and lifestyle industry. 

Comprising two seasons annually, the platform said ‘Zalora Talks’ is part of the company’s plan to boost its content marketing strategy this year. 

The series will be hosted by Amy Yasmine, the former editor of Harper’s Bazaar Malaysia and will have six episodes making up each season with a 45-minute run time. The series aims to bring together industry experts, brand partners, and fashion and lifestyle key opinion leaders to discuss trending issues around lifestyle, health and wellness, and fashion and beauty, as well as current events like the new realities of celebrating Eid al-Fitr during the pandemic.

The series will feature celebrity guest appearances from personalities like Filipino celebrity stylist Laureen Uy, Singapore-based TV host and entrepreneur Yumika Hoskin, and Malaysia’s model and influencer Natalie Prabha, as well as Singapore’s national swimmer Kimberley Chan, and founder of Wanderlust & Co. Jenn Low from Malaysia.

Over the past year, the brand has been embracing new digital marketing formats, from introducing workout sessions via Instagram Live with gym partners as part of the #SaturdaySweat campaign to in-house editorial productions like digital magazine covers. 

The launch of the podcast series is the latest milestone in the company’s increased investment into native content development and comes off the back of the recent launch of Zalora’s industry webinar series, which is broadcasted quarterly on platforms such as LinkedIn, YouTube, and Facebook. Further, Zalora said that its newly launched podcast series is a way to introduce the podcasting format to the industry, which has itself seen a surge in search interest and activity since the onset of the pandemic last year.

CEO of Zalora Group Gunjan Soni said that as consumers continue to accelerate their migration to the online space, they have noticed the increasing demand for new forms of engagement. 

She further shared that with consumers fatigued with Zoom and video conferencing over the last year of pandemic, audio has become the refreshing new choice of medium, and that they are excited to tap on the guests’ diverse areas of expertise and foster community-driven conversations.

“Being a vertical specialist in fashion and lifestyle, Zalora has always invested in being a leader in content marketing in the e-commerce industry, and we will continue to add more innovative formats through the year while maintaining our high bar on quality,” said Gunjan.

A new episode of Zalora Talks is available on Spotify every week.

Technology Featured Southeast Asia

P&G, Singapore EDB to bolster innovation ecosystem with iLab 2021 launch

Singapore – Consumer goods corporation Procter & Gamble (P&G) has launched iLab 2021, alongside with the Singapore Economic Development Board (EBD), in an effort to strengthen the country’s innovation ecosystem.

iLab 2021 is a 3-day virtual innovation festival, which will see start-ups from Singapore and across the region come together to collaborate with P&G and develop innovations that can overcome real-world challenges faced in the areas of advertising, retail, and supply chain.

The launch was officiated and witnessed by guest-of-honor Heng Swee Keat, deputy prime minister and coordinating minister of economic policies and minister for finance in Singapore along with Rafik Mansour, Chargé d’Affaires in the U.S. Embassy in Singapore; Ted Tan, deputy CEO of Enterprise Singapore and Cindy Koh, executive vice president at the Singapore Economic Development Board.

The event is held at P&G’s i-Singapore Digital Omni-Channel Center (i-SiDOC).

During iLab, selected start-ups will ideate and brainstorm with P&G to help solve challenges using technology in domains such as AI personalization, gaming, social commerce, and supply chain resiliency. Selected start-ups with promising approaches will then work with P&G to roll out pilots across P&G’s markets in Asia Pacific, the Middle East and Africa.

Through the support from the EDB, P&G will also mentor start-ups and create cross-exchanges through networking engagements. By partnering with start-ups and technology companies, there is room to experience, learn from each other and grow together.

Magesvaran Suranjan, president for Asia Pacific, Middle East and Africa at Procter & Gamble believe that Singapore is home to one of the strongest, and most vibrant innovation ecosystems in the region, with a diverse pool of talent constantly striving for new ideas and solutions to solve future challenges.

“In the post-pandemic future, the pursuit for innovation is crucial for the recovery and advancement of our economy. Our vision for P&G in the Asia Pacific, Middle East, and Africa region is to become the company of the future and leverage Singapore as the innovation hub for P&G and our industry, leading digital transformation and powering innovation across all aspects of our business,” Suranjan stated.

Meanwhile, Karthik Natarajan, senior vice president and CFO at P&G Asia Pacific, Middle East, & Africa, commented, “We are very thankful to have the support of like-minded partners in this exciting journey, especially the close partnerships that we enjoy with the EDB and ESG. 

He added, “At P&G, we always endeavor to lead the change across all aspects of our operations, and support our partners, employees, and other stakeholders. With the opening of iLab, it sets the base pillar for P&G as a company of the future – our visionary framework towards creating a better future for everyone.”

iLab focuses on three different streams – ‘Future of Advertising’, ‘Future of Retail’ and ‘Future of Supply Chain’. These three areas represent the evolving consumer and retail needs, transforming media ecosystems and revolutionary changes in supply chain. These areas are ripe for piloting innovative processes and technologies to improve how consumers live and work.

Prior to the inauguration of iLab, 100 start-ups were assessed to solve real business challenges set by P&G. From this, the top 27 start-ups have been curated and shortlisted to participate in the 3-day festival. iLab 2021 will be held virtually over three days, from 4-6 May 2021, where these start-ups will showcase their solutions and share more about how they envision themselves tackling the given problem.