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Tag: Singapore

[Creator Economy] Subway x FIFA
Subway Singapore turns football substitutions into free subs with real-time campaign
Posted on June 25, 2026
by Sharona Nicole Semilla
Singapore – Subway Singapore has found a way to join the world’s biggest football conversation without appearing on the pitch, launching a real-time campaign that transforms one of the sport’s most familiar moments into a reward for fans. Created alongside Publicis Groupe Singapore’s...
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[Report] Criteo x Ecommerce
Singapore shoppers prioritise relevance over hype in e-commerce discovery: report
Posted on June 24, 2026
by Sharona Nicole Semilla
Singapore – Singapore consumers are setting the pace for the next phase of e-commerce in Asia-Pacific, with relevance, reliability and convenience overtaking novelty as the biggest drivers of online shopping decisions, according to new research from Criteo. Findings from Criteo’s Spark of Discovery...
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[Expansion] Therme Singapore
Therme Singapore begins construction on Marina South wellness destination
Posted on June 23, 2026
by Sharona Nicole Semilla
Singapore – Therme Group has officially broken ground on Therme Singapore, a landmark development poised to become Asia’s first large-scale integrated urban wellbeing destination when it opens at Marina South in 2030. The groundbreaking ceremony was officiated by Grace Fu, Singapore’s Minister...
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[Report] Muslim AI travel Mastercard x CrescentRating
80% of Muslim travellers now use AI tools as digital trust reshapes travel planning: report
Posted on June 23, 2026
by Sharona Nicole Semilla
Singapore – Artificial intelligence is fast becoming a trusted travel companion for Muslim travellers, with 80% now using AI-powered tools to plan their journeys, according to the report by Mastercard and CrescentRating. The annual report found that Muslim travellers are increasingly turning to AI to...
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[Appointment] Mutant x KLOOK
Mutant to lead Klook Singapore's strategic storytelling, Gen Z engagement efforts
Posted on June 23, 2026
by Sharona Nicole Semilla
Singapore – Klook Singapore has appointed Mutant as its communications agency following a competitive multi-agency pitch, as the travel experiences platform looks to strengthen its authority in an era of AI-driven travel discovery. The appointment will see the regional communications agency support Klook...
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[Brand Refresh] Aspire Singapore
Aspire refreshes brand to mark next phase of international growth
Posted on June 22, 2026
by Sharona Nicole Semilla
Singapore – Aspire has unveiled a new brand identity as the Singapore-headquartered fintech sharpens its position as a global financial operating system for businesses, following its expansion into the United States and growing presence across Asia-Pacific, Europe and the Americas. The refresh reflects...
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[Creative Work] Fisherman's Friend Campaign
Fisherman's Friend taps Gen Z humour with Singlish-inspired collectible campaign
Posted on June 22, 2026
by Sharona Nicole Semilla
Singapore – Fisherman’s Friend is leaning into Singapore’s Gen Z humour and love for self-expression with the launch of its latest campaign, “Which One Are You?”, transforming everyday personality types into collectible accessories redeemed through WhatsApp. Created in partnership...
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apac traveler
Nearly half of Asia Pacific travellers turn to AI for smarter travel planning: study  
Posted on June 19, 2026
by Julian Bartolome
Singapore — Artificial intelligence (AI) is becoming a key part of travel planning across Asia Pacific, with almost half of travellers now using AI to research destinations, discover experiences and make more informed travel decisions, according to Visa’s latest Global Travel Intentions study. According...
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[Campaign] SCOOT x Spiderman
Scoot swings into the skies with Spider-Man: Brand New Day-themed flights
Posted on June 19, 2026
by Sharona Nicole Semilla
Singapore – Scoot is taking movie fandom to cruising altitude through a new collaboration with Sony Pictures’ Spider-Man: Brand New Day. Running until 13 September 2026, the campaign transforms two Scoot aircraft—an Airbus A321neo and a Boeing 787 Dreamliner—into flying tributes to the iconic superhero,...
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carro aus expansion
Carro expands into Australia with CarPlace acquisition and strategic Autoleague partnership
Posted on June 18, 2026
by Julian Bartolome
Singapore — Carro has expanded into Australia through the acquisition of used car platform CarPlace, while forming a strategic partnership with automotive group Autoleague to strengthen its presence in one of the Asia-Pacific region’s largest automotive markets. The deal marks Carro’s entry into Australia...
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