Tag: Singapore
Singapore — Archetype APAC has expanded its senior leadership team with three key appointments as the agency strengthens its AI-led consulting capabilities and helps brands navigate an increasingly AI-driven communications landscape. As part of the move, Archetype has promoted Mei Ling Yeow to Executive...
![[Appointment] We Comm x Ayden One](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-We-Comm-x-Ayden-One.webp)
Singapore – We. Communications has promoted Ayden Ong to the newly created role of General Manager in Singapore, as the agency strengthens its senior leadership team to support its next phase of growth. Ong, who previously served as Vice President for Client Growth, will report to Daryl Ho, Managing...
![[Platform] Esplanade x Vertis](https://marketech-apac.com/wp-content/uploads/2026/07/Platform-Esplanade-x-Vertis.webp)
Singapore – Digital agency Vertis has completed the redesign of Esplanade.com, introducing a unified digital platform that brings together Singapore’s national performing arts centre and its companion digital arts publication, Offstage, as part of Esplanade – Theatres on the Bay’s broader...
Singapore — Maybank Singapore has launched a four-month activation across Singapore’s Circle Line in partnership with Stellar Ace, extending its ‘Served Your Way’ campaign to one of the country’s busiest transport networks. Running from July 2026, the activation is designed to create an immersive commuter...
Singapore — Nearly three in four Gen Z travellers across Asia plan to take between one and six trips each year, signalling a shift in how banks, airlines, and loyalty providers need to design travel rewards as younger consumers increasingly expect seamless and experience-led journeys. Agoda’s 2026 Travel...
![[Creative Work] Changi x Taste of Asia](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Changi-x-Taste-of-Asia.webp)
Singapore – Changi Airport is encouraging Australian and New Zealand travellers to venture beyond familiar tourist hotspots with the latest edition of its ‘A Taste of Asia’ campaign, showcasing food, culture and adventure experiences across emerging Southeast Asian destinations. Developed...
![[Appointment] BBC Studios x Erin Williams](https://marketech-apac.com/wp-content/uploads/2026/07/Appointment-BBC-Studios-x-Erin-Williams.webp)
Singapore – BBC Studios has appointed Erin Williams as Senior Vice President of Advertising Sales and StoryWorks for Asia Pacific as it strengthens its commercial leadership across the region. Based in Singapore, Williams will oversee BBC Studios’ advertising sales strategy across Asia Pacific,...
![[Brand Refresh] Surname](https://marketech-apac.com/wp-content/uploads/2026/07/Brand-Refresh-Surname.webp)
Singapore – Global payment and treasury management platform Sunrate has introduced a global brand refresh as it seeks to reinforce its positioning in cross-border payments and reflect its long-term strategy for the digital economy. The refreshed brand goes beyond a visual update, aligning with the company’s...
![[Departure] Emily Yri](https://marketech-apac.com/wp-content/uploads/2026/07/Departure-Emily-Yri.webp)
Singapore – After helping steer PubMatic’s marketing organisation through a period of rapid expansion, Emily Yri has left the adtech company after nearly seven years. Yri, who most recently served as Vice President of International Marketing, announced her departure in a LinkedIn post, saying she...
![[Launch] Changi Satellite Gate](https://marketech-apac.com/wp-content/uploads/2026/07/Launch-Changi-Satellite-Gate.webp)
Singapore – Changi Airport Group (CAG) has completed construction of Changi Airport’s first satellite gate, a standalone remote boarding and disembarkation facility designed to improve operations and enhance the passenger experience for flights assigned to remote aircraft parking stands. Operational...
![[Creative Work] Cathay Pacific Anydoko](https://marketech-apac.com/wp-content/uploads/2026/07/Creative-Work-Cathay-Pacific-Anydoko.webp)