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Marketing Featured Southeast Asia

SG consumer online spend on grocery, personal care items expected to rise this holiday season

Singapore – While Singaporean consumers are likely to be more pragmatic and price-conscious this holiday season in light of current global conditions, online spend on essential and personal care items like groceries and apparel this holiday season will still increase. This was according to the latest survey from Amazon Singapore, in collaboration with YouGov.

According to the survey, three in four Singaporeans make at least one online purchase a month, with pricing and sales discounts (50%) emerging as the top consideration factor among online shoppers looking to purchase items this holiday season, followed by product quality (15%) and trustworthiness of a website (11%).

The survey also found that more than half of online shoppers are likely to be more conservative with their spending this holiday season in light of current global economic conditions, with 57% of shoppers saying they will spend less or wait until there is more stability before making large purchases. This highlights the need for retailers to look at helping to mitigate consumers’ fear of inflation and offer budget-friendly options for customers.

On the other hand, almost three in 10 (27%) are optimistic that there will be no impact on their spending this holiday season. Online shoppers also say that the top categories they plan to spend more on during this period are apparel and accessories (38%), groceries (35%), and health and personal care (31%).

Around 53% also said they are keen to see more items from local brands on e-commerce stores, however 78% said that they will only shop from local brands if there are good deals and promotions. Meanwhile, 66% of online shoppers surveyed said that they will buy from brands that offer the lowest prices.

Lastly, while 68% of shoppers say they plan to purchase items online for themselves during the holiday, the survey found that around 37% of shoppers aged 25-34 years also plan to purchase items for their parents or partner’s parents, while around 48% of shoppers aged 35-54 years plan to purchase items for their children. This indicates that there is an opportunity for retailers with a target audience aged 25 and above to appeal to online shoppers looking to purchase items or gifts for their family and children.

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Marketing Featured Southeast Asia

Singapore Airlines tops brand rankings in SG for fifth consecutive year

Singapore – Market research company YouGov releases the 2022 Best Brand Rankings, unveiling Singapore Airlines as the leading brand for the fifth year running.

SIA topped the list with a score of 53.5, remaining the dominant brand among Singaporeans even as businesses evolved amid the pandemic.

Coming in second place is e-commerce platform Shopee with a score of 47.4, followed by clothing brand Uniqlo at 46.5, and tech giant Google at 43.9.

Meanwhile, WhatsApp and Changi Airport took the fifth and sixth spot, both garnering a score of 43.8. Supermarket chain FairPrice ranked seventh with a score of 42.8, while horticultural destination Gardens by the Bay snags the eighth spot with a score of 41.5.

Wrapping up the top 10 is news platform Channel News Asia at rank 9 with a 38.8 score and video sharing website YouTube at rank 10 with a score of 38.5.

Moreover, YouGov also shared the ten most improved brands in 2022. Multi-service platform Go-Jek tops this list with an improved score of +5.7 points. Streaming service Disney+ came in second, as it continued to gain its footing locally following its launch in February 2021.

Instant ramen company Samyang followed with +4.3 points, while social media platform TikTok and local airline Scoot rounded off the top five with improved scores of +2.4 points. Ranked sixth to tenth are Singapore Post with +2.2 points, discount store chain DON DON DONKI with and Apple’s iPhone with +2.1 points each, followed by snack brand Pocky telco SIMBA, both with +2.0 points.

The rankings are based on YouGov BrandIndex’s index score, which measures overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommendations, and reputation.

YouGov has also previously revealed the rankings for the best travel brands in Singapore, which was led by online travel agency Booking.com.

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Marketing Featured APAC

Fyllo makes new hires for Australia, Singapore team

Sydney, Australia – As part of its continued expansion in the Asia-Pacific region, data-driven marketing and regulatory solutions platform Fyllo announced that they will be joined by Daniel Cravero as the new VP for ANZ and Chrysa Soon as the VP for customer success & operations in APAC.

The two new senior hires will be reporting to Robert Woolfrey, managing director for APAC. Soon will be based in Singapore while Cravero will be based in Sydney.

Cravero will be bringing his broad digital advertising experience and industry-recognized leadership in data for the development of Fyllo’s marketing and data solutions in Australia and New Zealand. He will also be collaborating with leaders across the region on the development of Fyllo’s data offerings.

On the other hand, Soon will be bringing her decade of agency and platform experience from companies such as Amobee and Havas to her new role. She is also expected to handle regional client management, amongst other responsibilities.

“The debate around data is a pressing concern for brands and consumers alike. Daniel’s leadership on data will help Fyllo navigate this rapidly changing environment, particularly in Australia and New Zealand, while Chrysa will ensure our client management is industry-leading from the outset,” Woolfrey commented.

“Identity as we know it is undergoing significant changes around the world and Fyllo is at the forefront of this movement,” said Cravero.

He added, “Fyllo bridges the gap between ID-based audiences and contextual targeting which allows us to bring scalable solutions to the ANZ market. I am delighted to join Robert and the Asia Pacific team to bring this to life.”

This follows Woolfrey’s appointment last August, which is also a part of Fyllo’s expansion efforts.

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Marketing Featured Southeast Asia

Shopee makes third round of layoffs, affecting SG team

Singapore – Leading e-commerce platform Shopee began another round of layoffs last Monday which affected some employees in Singapore, according to a report by The Straits Times

According to ST, sources shared that the latest layoff was subdued and not many people knew about it, but that there had been rumours of plans to let people go.

Shopee said in a statement to ST, “We continue to carefully review our business projects and priorities to ensure we are optimising operating efficiency, in line with our goal of achieving self-sufficiency.”

“We are also working to support our affected colleagues during this transition,” Shopee added.

Shopee is one of the tech giants that made mass layoffs this month, including Meta and Twitter.

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Marketing Featured Southeast Asia

Amanda Koh appointed as Edelman SG’s new head of technology

Singapore – Edelman in Singapore has appointed Amanda Koh as its newest head of technology. In her new role, she will be building on the agency’s strong technology sector capability and expertise. She will report to Julia Wei, CEO of Edelman Singapore.

Koh returns to Edelman after seven years in-house, and most recently comes from being the Asia Pacific & Middle East Head of Marketing and Communications at Vodafone. She had previously spent nine years at Edelman – both in Singapore and Sydney. In this time, she was responsible for leading key client relationships across Edelman’s spectrum of offerings, from media relations to content and digital.

Speaking on her appointment, she said, “Edelman was the place where I fostered my love of technology, especially its far-reaching impact on societies, workplaces and business. It is therefore incredibly exciting to get the opportunity to return and lead the growth of Edelman’s technology sector, working technology companies and leaders to deliver on people’s expectations for societal impact and responsible leadership.”

Meanwhile, Wei commented, “I am thrilled to have Amanda return to Edelman to lead our teams in a very pivotal moment in time for the technology sector, amidst increased expectations for technology leaders to communicate the societal impact of innovation and address concerns on issues like data privacy and automation to build trust.”

She added, “Amanda will be instrumental in Edelman Singapore’s next chapter of growth and innovation – both for our culture and our capabilities, as we continue to bolster sector specialism in areas like technology.”

Recent Edelman appointments in the APAC region include those in the integrated creative team in Hong Kong, health leadership appointments in APAC, and the appointment of Warren Fernandez as CEO for APAC.

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Marketing Featured Southeast Asia

Wootag launches new ‘Wootag For Ads’, appoints Jeffrey Kwan as new MD

Singapore – Wootag, Singapore-based visual marketing SaaS company that offers visual interactive and insights to marketers, has recently launched ‘Wootag For Ads’. Simultaneously, Jeffrey Kwan has been appointed by the platform as its new managing director.

Wootag for Ads is an integrated solution that enables marketers to explore audience behavioural insights and target them with interactive video and display using Wootag Signal and OTT+ to deliver in-stream and CTV ads. This marketing solution is said to provide marketers with expanding offerings in interactive and intent-based audience engagement across various forms of advertising.

Meanwhile, Kwan’s appointment is seen to help the company expand its business in the Asia Pacific region. Kwan brings with him an outstanding track record in the field of adtech and marketing. He previously served as MD of Teads and business director of Greater China at Reuters. Prior to joining Reuters, he led the Financial Times’ Greater China & South East Asia sales team.

CEO & Founder of Wootag, Raj Sunder said, “The digital industry is growing exponentially. Leveraging the combined strengths of our expanded solutions and Jeffrey’s appointment, we are further capturing the opportunity and significantly boost Wootag’s growth across the region. With Jeffrey’s extensive experience in this industry across publishers and media agencies, we aspire to enhance our push to empower our clients on driving business outcomes with next-gen visual interactive and set new standards for integrated visual marketing solutions.”

Currently, Wootag has operations in 13 countries. 

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Platforms Featured Southeast Asia

PropertyGuru launches new bus tours to guide property seekers make confident decisions

Singapore – Proptech PropertyGuru has launched its ‘Property TourTalks’ bus tours, comprising specially curated bus tours hosted by PropertyGuru’s experts.

The initiative aims to bring to life PropertyGuru’s new brand positioning, announced in October 2022. The new brand positioning – ‘Where every step of your journey will be guided by Guru’ – reflects the platform’s vision to be a trusted advisor, promising property seekers and sellers ‘We’ll see you home’.

Across two weekends, from November 26 to December 4, 2022, ‘Property TourTalks’ will see PropertyGuru experts, Dr Lee Nai Jia, head of real estate intelligence, data and software solutions at PropertyGuru Group, Dr Tan Tee Khoon, country manager of PropertyGuru Singapore, and Paul Wee, vice president of fintech at PropertyGuru, amongst others, share the latest local property updates, trends, and insights. Each bus tour will cater to different profiles of property seekers including, first-time home buyers, property upgraders, renters, and real estate investors, covering topics from property types, budgeting, and mortgage refinancing to Singapore’s real estate laws.

Remona Duquesne, director of brand at PropertyGuru Group, noted that buying or investing in a new property is an emotional ride filled with complexity and uncertainty, and they are here to guide people throughout their property journey and help them make confident decisions in this complex real estate market.

“It was this thinking that led us to the idea of guided bus tours – where property seekers can learn from our experts, and at the same time experience first-hand the context behind the insights and why they are important. For example, we explain why one area is of higher value than another through a live neighbourhood tour, which seekers can now see – and experience – for themselves,” said Duquesne.

Interested property seekers in Singapore can register for the ‘Property TourTalks’ and select their preferred timeslots through https://seeyouhome.propertyguru.com/tourtalks/.

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Marketing Featured Southeast Asia

Lion & Lion announces two new business directors across SEA

Kuala Lumpur, Malaysia – SEA-focused digital marketing agency Lion & Lion has announced two new leadership appointments for its Malaysia and Singapore units. They are Amelia Peng, the new business director for Malaysia, and Hendero Fin, the new business director for Singapore.

Both will report to John Campbell-Bruce, Lion & Lion’s regional managing director, and will focus on creating and strengthening client relationships in their respective markets while ensuring that the finest of data-integrated creative solutions remain at the core of all client services. 

Peng joins Lion & Lion as the newest member of the senior management team. She has been involved in branding and advertising for more than 15 years, working for both the client and agency sides. For several businesses, including Petronas, Grab, Nestle, Proton, AIG, Shell, Astro, and Maybank, she served as team leader for the client servicing division. After building her experience in branding and advertising, she spent a few years leading the marketing and strategy teams for companies like Disney and BookXcess before putting her attention back to what she truly loves – advertising. 

Meanwhile, Fin, who after managing Lion & Lion’s Indonesian market for almost two years, has relocated to Singapore to oversee the agency’s client servicing there. During his tenure as the business director of Indonesia, Fin oversaw the growth of the market with new wins such as biotechnology company Novozymes, and consumer brands Cool Air and Doublemint under Mars Wrigley. 

Fin is an advertising veteran, with 12 years of experience split evenly between Kuala Lumpur and Jakarta. He has managed clients from a range of industries, from telecommunications to consumer products. His portfolio includes well-known Indonesian and international brands such as Diageo, Indosat Ooredoo, Marlboro, Lazada, and Redoxon, as well as Mars Wrigley. 

Commenting on her appointment, Peng said, “It’s been such a warm welcome to the den. I thoroughly believe that a happy and engaged team will be inspired to do great work. Such a team requires a good leader who isn’t afraid to get their hands dirty while leading the team through challenging times. Armed with my experience, I can’t wait to learn more from my team members. I am also confident that we will be able to enhance Lion & Lion’s status as a place where impactful and meaningful solutions are created for our clients.”

Fin also commented, “I am embracing this new role for two great reasons ‒ personal growth and to bring Lion & Lion even further ahead in Southeast Asia. I aim to grow Lion & Lion’s business here in Singapore, and in the near future, introduce a hub and spoke model to our potential clients in the region. Because of the multiplicity of nationalities and cultures we represent, our people are our most valuable asset, giving Lion & Lion an advantage in offering seamless and comprehensive solutions to our clients.”

Meanwhile, Campbell-Bruce said, “Amelia has integrated well with the Lion Malaysian team. She has quickly established herself and is already driving the business forward. We are very happy to have her on board and I am excited to see how she will help continue the agency’s rise in 2023 and beyond, in line with our expansion strategy.” 

He added, “Fin has been a strong leader for the Indonesian business over the past two years. He came in as a client director, and quickly established himself as an effective marketer and leader. He has shown great determination, talent and smart business acumen, which saw him promoted to business director. I am extremely excited to see him continue his development and take over the helm of the Singapore market, which is a core market for regional networks like Lion & Lion.”

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Marketing Featured Southeast Asia

American Express elevates Marlin Brown as new country manager for Singapore

Singapore – Credit card service company American Express has elevated Marlin Brown, its former country manager of Thailand, to be its new country manager for Singapore, where he will be responsible for the company’s corporate, small business, and consumer card businesses.

Brown joined American Express in 2011, and has held several roles across the company’s consumer teams and worked in various locations including New York, Hong Kong, and Thailand. He was also a part of the American Express finance organisation leading the controllership teams across China, Hong Kong, the Philippines, South Korea, Taiwan and Thailand.

Moreover, before joining American Express, Brown was a senior manager with KPMG’s national office in New York City. He is also a Certified Public Accountant (CPA) and holds an accounting degree from Southwestern University in Georgetown, Texas.

Commenting on his new role, Brown said, “We have a great brand in Singapore, known for our exceptional customer service and being a trusted partner to our Card Members. Together with my team, we are excited to continue our focus on growing, especially in the premium space, by continuing to evolve with our Card Members as they expand their lifestyle and experiences beyond travel.”

Meanwhile, Fredrik Sauter, senior vice president and head of growing markets cluster and international card services at American Express, noted, “Singapore is an important part of American Express’ overall strategy, and we want to not only accelerate our growth in the country, but also reinforce our leadership in the premium space. With Marlin’s knowledge, understanding of the business and the region, his solution-focused approach and strategic perspective, I’m sure our Singapore business will grow from strength to strength.”

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Technology Featured Southeast Asia

Ant Group unveils Alipay+ D-store at the Singapore Fintech Festival 2022

Singapore – Financial technology giant Ant Group officially launched its Alipay+ D-store solution last November 3 at the Singapore FinTech Festival 2022. The solution intends to support the service industry and brick-and-mortar businesses to boost efficiency by digitalizing their operations.

Alipay+ D-store allows businesses to build digital stores across various digital platforms in a fast, scalable, and cost-efficient way. It will also give businesses a suite of toolkits to digitalize merchants’ payments, operations, services, and marketing efforts. 

The solution also gives its partners the ability to build digital stores on digital platforms in the form of mini programmes. These digital stores could also be developed as H5 pages and can be easily embedded in social media and online platforms to reach consumers.

Partner platforms of Alipay+ D-store include Chope, Alipay, Touch ‘n Go eWallet, and AlipayHK, among others. Food and beverage industry companies such as Burger King, Koufu, and more than 2,000 brands in Singapore, Malaysia, Hong Kong SAR, China, and other markets have already adopted Alipay+ D-store in their operations.

“We welcome more digital platforms to collaborate to accelerate the digitalization of the global service industry together,” said Dr. Cherry Huang, global head of Alipay+ D-store.

She added, “Leveraging digital solutions is critical for the service industries to boost operational efficiency and adapt to the fast-changing market conditions. The Alipay+ D-store solution is developed with the goal to make it easier for brick-and-mortar businesses to go digital at scale, so that businesses can better serve and engage digital-savvy consumers by providing a seamless omni-channel experience.”

Moreover, Ant Group also announced that Alipay+ merchant coverage has more than doubled to over 2.5 million. 

Angel Zhao, president of international business of Ant Group, also revealed that Alipay+ rewards, the digital marketing platform developed by Alipay+, are already adopted by mobile payment apps such as GCash (Philippines), DANA (Indonesia), Kakao Pay (South Korea), Touch ‘n Go eWallet (Malaysia), TrueMoney (Thailand), and AlipayHK (Hong Kong SAR, China) to help global brands better engage with consumers worldwide through digital coupons and exclusive deals.

Ant Group has previously expanded its partnership with the Singapore Tourism Board, which aimed to promote tourism in Singapore through a series of digital and marketing campaigns for the next two years.