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dentsu Singapore announces new senior appointments

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Preeti Mascarenhas (left), Florian Lacombe (center), and Prema Techinamurthi (right)
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Singapore – Media and digital marketing communications company dentsu in Singapore has announced three strategic senior appointments for the market, namely Preeti Mascarenhas, the new chief strategy officer, Florian Lacombe, the new head of operations, and Prema Techinamurthi, the new managing director of creative group.

Mascarenhas joins dentsu Singapore in the newly created role of chief strategy officer for the market where she will lead strategy for key integrated clients, pitches, and solutions development, while in another newly created role of head of operations for the market, Lacombe will oversee the market’s business transformation journey and lead operational excellence for Singapore.

Meanwhile, as the agency’s new managing director of creative group, Techinamurthi will now be responsible for delivering excellence and driving business growth, as well as transformation to further unlock the full potential of the creative service line. Over the past year, she has been at the forefront of dentsu Singapore’s ‘Force for Good and Growth’ commitment in her work for Float Foods and Sustenir, as well as for dentsu Gaming, where she led the account wins of two new regional gaming clients and also led dentsu’s largest regional client, Toyota, in launching a regional e-sports tournament in partnership with ONE E-Sports. Techinamurthi’s appointment comes after former managing director Phil Adrien, who will now be focusing on his new role as the CEO of creative for APAC.

According to Dentsu Singapore, its performance for 2021 has been fuelled by its focus on strategic sectors, such as health and gaming, and sustainable growth; further integration of its offerings; and a strengthened eco-system of partnerships in the region, including with Google and Salesforce.

Prakash Kamdar, dentsu’s CEO for Singapore, shared that the formula for dentsu Singapore, with or without the pandemic, has been one built on purpose, discipline, and trust.

“We made a number of senior appointments across the business last year and I am delighted that we are now able to further augment our Singapore leadership bench strength as we kick-off 2022 with three strategic business appointments in Preeti, Florian, and Prema to bring us to new heights,” said Kamdar.

Just recently, dentsu APAC has also appointed Kamdar to be its new CEO for dentsu Indonesia, which is an addition to his current role. This follows the step down of former CEO Maya Watono who will be taking on a role in a newly established holding company for Indonesia’s State-Owned Enterprises.

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