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Tag: dentsu Singapore

Driving high-intent visibility: How foodpanda drove incremental reach during LNY with CTV
Driving high-intent visibility: How foodpanda drove incremental reach during LNY with CTV
Posted on May 26, 2026
by MARKETECH APAC
LNY is a peak consumption period, but also one of the most cluttered. The goal was clear: maximise reach and ensure foodpanda groceries stayed top-of-mind as households prepared for celebrations.
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Standard Chartered brings champion mentality to investing with Liverpool FC
Standard Chartered brings champion mentality to investing with Liverpool FC
Posted on February 2, 2026
by Sharona Nicole Semilla
Singapore – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club to spotlight its Signature CIO Funds across 12 markets. Built on the bank’s long-standing relationship with the 2025 Premier League champions, the campaign...
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Royal Brunei Airlines, Merkle Singapore
Royal Brunei Airlines partners with Merkle Singapore to enhance digital marketing performance
Posted on December 10, 2025
by Lyene Marie Darang
Singapore — Royal Brunei Airlines has partnered with Merkle Singapore, dentsu Singapore’s customer experience management agency, to strengthen its digital marketing capabilities through predictive audience intelligence and improved data architecture. According to both companies, the airline sought a...
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Standard Chartered strengthens regional wealth push, elevates CIO in new campaign phase
Standard Chartered strengthens regional wealth push, elevates CIO in new campaign phase
Posted on December 2, 2025
by Sharona Nicole Semilla
Singapore — Standard Chartered has launched the second phase of its “Now’s Your Time for Wealth” campaign, placing its Chief Investment Office (CIO) at the centre of a revamped regional wealth strategy targeting affluent, cross-border investors. The expanded campaign highlights the CIO as a key source...
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Singapore announces S$1b 5-year investment plan on AI: here’s what industry leaders think of it
Singapore announces S$1b 5-year investment plan on AI: here’s what industry leaders think of it
Posted on February 20, 2024
by Teddy Cambosa
MARKETECH APAC sought insights from various marketing industry leaders to learn more about their perspectives on this recent government move, and how the industry can use this to move forward.
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NCS appoints Dentsu Singapore as agency of record
Posted on July 31, 2023
by Teddy Cambosa
Dentsu is charged with providing strategic advice and recommendations across all brand touchpoints, and this assistance will be essential in elevating NCS during its upcoming stage.
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Dentsu SG, Grasp form partnership to offer media excellence in APAC
Dentsu SG, Grasp form partnership to offer media excellence in APAC
Posted on May 24, 2023
by Teddy Cambosa
Moreover, the joint offering will serve to meet the evolving needs of brands in the region by optimising ad spend and ensuring that the important aspects of digital advertising strategies are followed meticulously.
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Toyota Motor APAC renews partnerships with dentsu SG, ONE Esports for GT Cup
Toyota Motor APAC renews partnerships with dentsu SG, ONE Esports for GT Cup
Posted on September 28, 2022
by Teddy Cambosa
The upcoming GT Cup spans across seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea.
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Dentsu Singapore names Pankaj Nayak as MD of Media Group
dentsu Singapore names Pankaj Nayak as MD of Media Group
Posted on April 8, 2022
by MARKETECH APAC
Nayak joined dentsu Singapore in 2021 as president for product strategy & delivery at the Media division.
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denstu-SG-Happy-Marketer-Merkle
dentsu SG fully acquires digital marketing agency Happy Marketer
Posted on March 25, 2022
by Kathleen Murata
This acquisition is part of dentsu’s continued realignment of its customer experience management (CXM) capabilities under Merkle.
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