Singapore – Customer experience platform Emplifi has announced the acquisition of the live streaming video platform, Go Instore. This move aims to give B2C brands faster connection-to-conversion experiences in-store and online.
Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video. With this, Go Instore and Emplifi’s leading-edge video technology will be providing brands with a new channel, which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach.
Moreover, with the addition of Go Instore, Emplifi Social Commerce Cloud, which offers a multitude of marketers’ social commerce capabilities, will now have enhanced capabilities to be the brand’s partner in offering customer experience-focused services.
Mark Zablan, Emplifi’s CEO, commented that this acquisition marks another important milestone on the journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey.
“We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of live stream video and social media,” said Zablan.
Meanwhile, André Hordagoda, the co-founder of Go Instore, said that they are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across their client’s websites and social channels.
Aman Khurana, Go Instore’s co-founder, believes that Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore.
“Together we will accelerate retail transformation with social commerce,” said Khurana.
Coming off the recent rebranding and fusion of Astute Solutions and Socialbakers companies which announced the brand launch of Emplifi, the CX platform’s acquisition of Go Instore will help in strengthening its position as a CX leader and provides brands with an end-to-end platform for social marketing, social commerce, and omnichannel service and care.