Tag: APAC
Singapore — Nearly three in four Gen Z travellers across Asia plan to take between one and six trips each year, signalling a shift in how banks, airlines, and loyalty providers need to design travel rewards as younger consumers increasingly expect seamless and experience-led journeys. Agoda’s 2026 Travel...
![[Departure] Emily Yri](https://marketech-apac.com/wp-content/uploads/2026/07/Departure-Emily-Yri.webp)
Singapore – After helping steer PubMatic’s marketing organisation through a period of rapid expansion, Emily Yri has left the adtech company after nearly seven years. Yri, who most recently served as Vice President of International Marketing, announced her departure in a LinkedIn post, saying she...
Singapore — Real Chemistry has acquired Singapore-based Spurwing Communications, marking a major step in its international growth strategy by establishing its first Asia Pacific (APAC) strategic hub. The acquisition strengthens Real Chemistry’s presence in one of the world’s fastest-growing healthcare...
Singapore – VaynerMedia has appointed Mark Turner as its new Head of Media for Asia Pacific, tasking him with leading and scaling the agency’s regional media practice. In the role, Turner will oversee the agency’s media operations across the region, including operational management, media...
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly scrolling through endless streams of content, the challenge is no longer getting noticed at once, but...
Hong Kong – Colgate Optic White Purple has launched ‘The Purple Café’, an APAC-wide social-first campaign anchored on a six-part episodic series featuring prominent Asian influencers. The six-part series — created in collaboration with WPPCP, WPP Media, WPP Production, and Ogilvy ANZ — features Asian...
Singapore — Artificial intelligence (AI) is becoming a key part of travel planning across Asia Pacific, with almost half of travellers now using AI to research destinations, discover experiences and make more informed travel decisions, according to Visa’s latest Global Travel Intentions study. According...
Singapore — Carro has expanded into Australia through the acquisition of used car platform CarPlace, while forming a strategic partnership with automotive group Autoleague to strengthen its presence in one of the Asia-Pacific region’s largest automotive markets. The deal marks Carro’s entry into Australia...
Singapore — GrowthOps Asia has secured six new client appointments in Singapore, strengthening its position in the market as brands increasingly seek agency partners that can deliver both local expertise and regional scale. Among the new wins are mandates from Volkswagen Singapore, SGInnovate, Shell...
Singapore — TEAM LEWIS has appointed Fairil Yeo as Executive Vice President for AI and growth, a newly created global role designed to accelerate the marketing agency’s growth strategy through artificial intelligence, innovation and modern marketing capabilities. Based in Singapore, Fairil will play...
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