Tag: APAC
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo. New data from Criteo shows APAC travel demand remained resilient...
![[Appointment] Mark Teal x Koto](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Mark-Teal-x-Koto.jpg)
Singapore – Veteran agency executive Mark Teal is returning to the centre of Singapore’s advertising circuit, this time to steer Southeast Asia growth for global creative studio Koto as the firm opens its first office in the city-state. Teal, whose career spans Ogilvy & Mather, DigitasLBi, Wunderman...
USA – Omnicom Public Relations has unveiled a new international leadership structure, appointing Joanne Wong as CEO of OPR APAC, Hugh Taggart as CEO of OPR EMEA, and Greg Power as CEO of OPR Canada. The new regional leadership structure is aimed at providing more integrated support to clients across...
Short-termism is APAC’s most expensive marketing strategy. Walk through any marketing leadership team’s quarterly review right now, and you will see something strange. By most metrics, the numbers are good, the campaigns are working, and the board is satisfied. Yet somewhere underneath all...
Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion across Asia. Ling, a decade-long veteran of branded content in APAC, has worked with Hilton, Marina Bay Sands, SP Group, and Gardens by the Bay,...
Singapore – In APAC, more than half (51%) of consumers now recognise “AI slop” in social media feeds and brand replies, setting a high bar for content quality and showing little tolerance for lazy automation, according to a report by Klaviyo. About 30% of the APAC population now uses AI several times...
Singapore – Starbucks is partnering with Warner Bros. Discovery Global Consumer Products to launch a Harry Potter-themed collaboration across its coffeehouses in Asia Pacific, introducing a line of themed beverages, merchandise, and in-store experiences inspired by the popular franchise. The collaboration...
Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia. Wisadkosin brings over 20 years of senior leadership...
Japan – Publicis Groupe Asia-Pacific has established a new Japan–South Korea (JSK) sub-region, consolidating its Japan and South Korea operations under a unified leadership and operating model to strengthen cross-market integration and client delivery. Under the new structure, Gareth Mulryan, CEO of...
Singapore – Despite global economic uncertainty, travellers remain committed to spending on travel, with Asia Pacific consumers 50% more likely than those in Europe and the US to increase their budgets in 2026, according to a Klook report. The report highlights strong international travel intent, rising...
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