SME Featured Southeast Asia

Transport tech startup Transporta offers system free trial to SME truckers

Jakarta, Indonesia – In its effort to digitize the logistics industry, Transporta, the Indonesian-based transport management system startup, has launched a free trial of its transport management system (TMS) for SMEs in the logistics sector.

Transporta’s solutions give a bird’s eye-view of logistics operations through a centralized cloud platform, which enables truckers to maximize the speed of their daily operations and utilize resources such as routes, truck space, and petrol usage.

The initiative aims to assist SME truckers, with 20 or fewer trucks in their fleets, to swiftly adapt to the country’s digital migration and rise in e-commerce activity, allowing them to use the firm’s TMS services at no charge for up to 75 trips per month.

According to Transporta, the initiative also seeks to tackle two problems plaguing SMEs’ logistic processes. First is the sudden influx of e-commerce orders from retail customers, which results in SME truckers transporting goods in half-full trucks at a moment’s notice, with empty haul back to origin city and barely any route optimization. And secondly, SME truckers losing out to larger fleets due to the low level of digital adoption and the high cost of logistics solutions.

Emma Hartono, Transporta’s chief operating officer, shared that TMS solutions are expensive, bulky, and more tailored for large-scale fleets, and with this, SME truckers are left in a hard place, doing business manually with Excel. 

“Transporta is here to offer help to these SMEs. Our long-term vision is to change highly-manual traditional logistics processes via digitalization, while emphasizing building a community and digital footprint of truckers,” said Emma.

Apart from its TMS solution, Transporta also offers a telemetry system to track each truck in every fleet, providing accurate and updated location information for all assets and building a digital footprint for SME truckers. A key upcoming feature is a community platform to share payload information among SME truckers, which connects to WhatsApp group chats, allowing SMEs to quickly combine their respective fleets and maximize routes to bid on and fulfill larger orders.

Transporta has also announced that it will be debuting its cost-efficient TMS in August, with plans to onboard 10,000 trucking companies over the next three years.

Platforms Featured Southeast Asia

Shopee launches new live stream in-app features for sellers to boost sales

Manila, Philippines – In line with the upcoming 8.8 Mega Flash Sale, Shopee has launched the new ‘Livestream Flash Sale’ and ‘In-app Business Insights’, features that aim to help sellers gain more viewers and boost their sales during streaming sessions on Shopee Live, the e-commerce’s dedicated in-app live streaming feature where merchants promote their shops and products directly to shoppers.

For the consumers, the new ‘Livestream Flash Sale’ in-app feature enables bargain hunters to land more deals and real-time discounts offered by shoppers online. On the seller side, they can now easily view their live stream data to acquire useful insights to help them strategize and further enhance their live streams. 

In addition, the new ‘In-app Business Insights’ feature allows live streamers to view their live stream data to acquire useful insights to help them strategize and further enhance their live streams. It also lets streamers gauge what their viewers like and what the best-selling products are, so sellers can cater their product selection to viewers’ preferences and achieve better sales.

Shopee Philippines’ Director, Martin Yu, was quoted “We will continue to support them by providing the necessary tools to help them engage with their customers more. Shopee will continue to offer Filipinos a fun and interactive experience.” 

Shopee said that the newly launched features are just two of the many things users can look forward to the nearing 8.8 Mega Flash Sale. Until 8 August, users can also get free shipping vouchers, enjoy daily flash promos, and exclusive deals when checking out using in-app e-wallet ShopeePay.

Platforms Featured Southeast Asia

Globe’s e-commerce solutions RUSH ties up GrabExpress as logistics partner

Manila, Philippines – More consumers are now relying on e-commerce platforms for their daily needs amid the pandemic, and with this, RUSH, Globe’s 917Ventures loyalty and e-commerce solutions provider, has partnered with GrabExpress, to be its logistics partner for the merchant deliveries.

RUSH enables SMEs to grow their presence in the digital space by providing customized and easy-to-use programs. According to RUSH, its white-label apps and services are utilized by over 100 companies with 27 million registered users. In addition, RUSH’s eStore allows merchant partners to do more than just selling and engaging customers, as it also looks for proactive solutions to improve business’ operational processes including logistics.

The partnership entails that GrabExpress will now be integrated into the RUSH eStore platform, allowing businesses to book a delivery partner, meet orders, and do cash-on-delivery (COD) – which is still the most preferred mode of payment in the Philippines. 

According to RUSH, one of the features of its RUSH eStore is the ability of merchant partners to expand or reduce their kilometer radius coverage with just one click. This allows businesses to reach more customers and gauge their distance, giving merchants control over coverage and delivery pricing. The new partnership will be amplifying this important feature since Grab deems to have the widest reach in Metro Manila and key cities all over the country.

Paolo Castaneda, RUSH’s chief operating officer, shared that RUSH understands how the last mile delivery experience can highly affect one’s repeat purchase behavior, and logistics is not just a nice-to-have, but a must for businesses going digital.

“Our partnership with Grab is a testament to our commitment to ensuring that our merchant partners meet their on-demand orders and keep their customers happy,” said Castaneda.

Meanwhile, Stephanie Kubota, the CEO of RUSH, said, “RUSH remains steadfast in helping businesses enter the e-commerce field easily by providing the best-in-class technology and impactful synergies, at a fair price point against the market. With Grab on the RUSH eStore, we are making it seamless for our merchant partners to manage last-mile delivery.”

Jacqueline Maye Lim, Grab’s head of GrabExpress for the Philippines, commented that the partnership with RUSH is a clear expression of their long-term commitment to supporting the growth of many businesses, while providing meaningful livelihood opportunities to many delivery partners. 

“We are grateful for the trust and the opportunity to work alongside RUSH in this meaningful endeavor and we look forward to continuing supporting many Filipinos towards the recovery of our community and our economy,” said Lim.

Marketing Featured Southeast Asia

myTukar, Malaysia’s used car trading platform, elevates Jeffrey Ong to CEO

Kuala Lumpur, Malaysia – The digital used car buying and selling company in Malaysia, myTukar, has recently announced a new leadership appointment, promoting current chief operating officer Jeffrey Ong as the new chief executive officer.

The appointment comes after former chief executive officer Feng Hansen’s promotion, who will be assuming the chairman role of myTukar starting in June. Ong will now be leading the company into a new stage of rapid development, driven by the ‘ASEAN Passport Program’ – is a project designed to bolster the company’s position as the market leader in the B2B used car segment across the region, with the aim to onboard more used car dealers – the AI-driven loan indicator system, and the full expansion of the ASEAN commercial space.

Prior to joining myTukar, Ong has previously served as a corporate liquidity expert for six years, designing blueprints for financial service products in APAC. In addition, he has laid the foundation for various cutting-edge digital and physical business units.

Commenting on his new role, Ong said that he is honored to have the opportunity to lead myTukar, and his goal is to become the largest used car platform to help dealers expand the used car market, as well as develop a comprehensive regional car mobility ecosystem, thus turning myTukar into a customer-first used car platform.

He further shared that the company will be introducing more traditional used car dealers through its ‘ASEAN Pass Program’. By leveraging its digital platform and offline infrastructure, Malaysian used car dealers will be able to sell their vehicles abroad or purchase foreign vehicles, promoting ‘quality’ and ‘transparency’ in the purchase process.

“We hope to consolidate myTukar as the first choice in the used car digital market. By strengthening our offline infrastructure, as well as our centralized inventory management and logistics system, we will make the customer’s purchase process as simple as buying daily necessities online,” said Ong.

In April this year, myTukar has launched its first phase of new retail chain openings, to expand its physical purchasing experience with customers across major shopping centers in Klang Valley, namely in Paradigm Mall, Petaling Jaya; One Utama, Petaling Jaya; and MyTOWN Shopping Centre, Kuala Lumpur.

Marketing Featured Southeast Asia

Kingdom Digital’s Rockstar Digital debuts with maiden account, telco TIME dotCom

Kuala Lumpur, Malaysia – Malaysia-based social media agency Kingdom Digital has unveiled its subsidiary Rockstar Digital, and for the sister company’s inaugural account, it has won the businesses of a telecommunications firm in the country, TIME dotCom (TIME).

TIME offers a full suite of domestic and international connectivity, and data center solutions to the wholesale, enterprise, and retail markets, and also delivers fiber network solutions and value-added services. 

The new partnership will see Rockstar managing the telco’s social media business which will run for a period of one year, with the option to extend for another. The appointment was won after a competitive pitch.

According to Ryan Ong, the CEO of Kingdom Digital Group, the team is thrilled to work with the prominent broadband provider and that it is a fitting time to introduce Rockstar Digital to the industry.

“Rockstar Digital was established to help challenger brands like TIME innovate and lead with consumer-first approach and ideation. Brands that partner with Rockstar can expect a brave and bold digital strategy and execution. We look forward to taking their social media game to the next level,” said Ong.

Meanwhile, Andrew Yeoh, TIME’s head of marketing, said that they appointed Rockstar amid fierce competition because of their structured and strategic understanding of the telco landscape, as well as their bold and fresh approach to social platforms, supported by robust data and in-depth insights. 

“The Rockstar team went above and beyond with a strategy that thrilled and terrified us in equal measure. It showed us the path forward to differentiate and carve out our own distinctive space in a social sphere dominated by giants. In short, when the entire category zigs, we will zag,” said Yeoh.

Kingdom Digital Group’s Head of Strategy Edmund Lou commented, “Our strategy is to position TIME as a lifestyle enabler, one that puts consumers first by enabling them to live more and gain endless experiences through timeless possibilities offered by the Internet.”

Marketing Southeast Asia

iNova Pharmaceuticals partners with The Teeth to launch new regional campaign for ‘Difflam’

Singapore – The multinational pharmaceutical company, iNova Pharmaceuticals, has just launched its latest campaign for one of its brands, ‘Difflam’, in Singapore and Malaysia.

iNova Pharmaceuticals develops and markets a range of over-the-counter and prescription medicines to the Asia Pacific, South Africa, and other markets. Its product portfolio includes weight management, pain management, dermatology, and cardiology, as well as respiratory health, and allergy.

The campaign, which is created in collaboration with creative agency The Teeth, includes a series of films, social media content, and in-store communications. It aims to show that high achievers cannot afford to be hindered by mild illnesses such as a sore throat, positioning its Difflam lozenges as a trusted solution.

Titled, ‘Feel The Relief with Difflam During Your Big Moments’, the brand films capture the functional and emotional benefits of Difflam. With striking imagery designed to stop people in their tracks, it immediately communicates the physical and metaphorical pain produced by an unwelcome sore throat in a way that’s hard to miss.

The films cover different relatable situations such as when attending a Zoom meeting, being at a birthday party, or asking someone for a date, as said scenarios, the brand says, have become even more meaningful in the middle of a pandemic.

Ben Agnew, The Teeth’s co-founder and managing partner, shared, “Last year, Difflam established its pain-relieving credentials by featuring a bride on her wedding day. This year we wanted to go deeper and feature more frequent high-stake moments.”

Meanwhile, Zee Agnew, The Teeth’s founder and business partner, shared that in developing the campaign, they needed a creative idea to make the point that they have the best range of products to treat the two kinds of sore throats that Difflam has solutions for – the dry and itchy, and the painful stabbing ones. 

“The visual language had to be understood across all the markets we had to reach, so we went to great lengths to get it right. The films were produced by Breed and the photography by Colossal, in Singapore. And to create the most realistic blend between the cactus and the neck, we commissioned the visual effects to The Imago in Brazil,” said Agnew.

Jenny Shortall, iNova’s marketing director for Asia, commented, “We are all really impressed and proud of the new brand assets. It’s great to see a clear linkage to our brand strategy, footprint, and past campaigns, and on top have really high-quality material. It was a big effort catering for all the market’s requests.”

The pharmaceutical company also announced that the campaign will be launched in Hong Kong later this year.

Marketing Featured Southeast Asia

Colgate Thailand inspires locals ‘to keep a resilient smile’ in new campaign

Bangkok, Thailand – When dealing with tough times, smiles work as affirmations that boost one’s confidence, and with this, Colgate Thailand seeks to encourage the locals to embrace resilient smiles through its newest campaign titled ‘#YimsuGeneration’, following last year’s #Yimsu campaign, which in English translates to ‘smile strong’. 

Created in collaboration with creative agency Soho Square Bangkok and Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, the campaign aims to empower Thailand’s generation of today to not only keep smiling but be resilient enough to thrive. 

The latest ‘#YimsuGeneration’ campaign features the true story of Thun-Nitcharee Peneakchanasak, whose life took an unprecedented turn as she lost both of her legs in a train accident at the age of 14. Nevertheless, Thun and her father have not lost the ability to keep smiling and found the strength to pursue a new dream. 

Colgate believes that Thun embodies the Yimsu ideal and becomes the face of a generation hit by soul-crushing crises yet remaining positive and resilient through a difficult time.

Soho Square Bangkok’s Executive Creative Director Andrew Chu shared that this latest campaign from Colgate Thailand aims to strengthen the Yimsu concept laid out by previous campaigns under the same theme.

“By showing Thun’s story, we want to highlight that despite a family or parent’s best interests for their kids, life doesn’t always go as planned, and the most important thing is to never give up. We hope that Thun’s optimism can inspire people of all ages to become more resilient and smile strong through all the challenges they face these days,” said Chu.

Meanwhile, Arisa Ruchirawat, Colgate-Palmolive’s marketing director for Oral Care, commented that since their first #Yimsu campaign last year talking about the power of smiling through adversities, Colgate Thailand has committed to inspiring Thais to embrace the spirit of optimism and resilience to help them get through obstacles in life. 

“We believe that despite whatever happens, with the right perspective and mindset, they will be able to rise above the challenges and build a better future for themselves,” said Ruchirawat.

The campaign is now available in long-form content and TV commercials, along with integrated communications across digital and activation.

SME Featured Southeast Asia

Zilingo PH takes part in DTI’s four-month online learning series for local MSMEs

Manila, Philippines – Zilingo in the Philippines, the technology platform that powers brands, wholesalers, and distributors, as well as retailers, and factories, has announced its latest partnership with the country’s Department of Trade and Industry (DTI), in order to strengthen the MSME industry in the country by taking part in the latter’s ‘CTRL+ BIZ Reboot Now Zoom Shows’ initiative – a series of online lectures, webinars, and masterclasses.

The ‘CTRL + BIZ Reboot Now Regional Zoom’ webinar series has already started last June and will run until September 2021, targeting specific regions of the Philippines. Through the sessions with enabling partners across the entire e-commerce ecosystem, local entrepreneurs will learn to take advantage of the digital space.

Zilingo said that it recognizes the continuous growth of the local e-commerce industry, and with this partnership, it aims to provide services to further help the local Filipino businesses to expand their reach and revenue, as well as to help them be competitive in the market.

Shiela Mauricio, Zilingo Philippines’ country manager, shared that Zilingo would like to help solidify the stature of the MSME industry in the country to provide a sensible measure for Filipinos to earn a living through the usage of digital and online platforms like theirs.

“At Zilingo, we want to dedicate our expertise by providing our target audience a wide array of goods and services from a business-to-business standpoint. May it be through sourcing quality goods for their online business, Financial Technology assistance, or even Marketing services, Zilingo is here to help our local MSME grow their business exponentially,” said Mauricio.

Aside from Mauricio, the webinar session was also attended by Zilingo’s Business Development Head Heintji Tobias, who introduced and presented the benefits of the Zilingo platform for all the attendees from several regions of the country. 

The platform’s PR and Influencer Marketing Manager Edryan Lorenzo have also shared his expertise through a masterclass session, where he discussed the basics of digital marketing and how it will help online businesses.

During his masterclass session, Lorenzo said, “Guided by your passion and goals, as a business owner, you must learn how to identify, engage, and assess the proper ways to touch base with your customers and convert your efforts into leads generation and sales.”

Interested partners and participants may connect with their local DTI office to learn more about the program.

Marketing Featured Southeast Asia

PH esports firm Tier One to launch in-game ads via partnership with Admazing Co.

Manila, Philippines – Tier One Entertainment, Philippine-based esports entertainment company for SEA, has partnered with global in-game advertising channel Admazing Co., to launch its in-game advertising service.

Admazing Co.’s proposition is offering retention of the brand to its target audience segments, citing its high games inventory and a strong penetration from the Gen Z’s and millennials as well as from Gen A’s, which is the demographic said to come after the Gen Z’s and those born in the 21st century.

The partnership will enable Tier One Entertainment to access Admazing Co.’s games inventory for its brand partners. It has also earned the right to cater Admazing Co. within the SEA region.

According to global technology research and advisory company Technavio, the in-game advertising market is expected to grow by US$11b in 2024. This growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet. 

With this, Tier One Entertainment believes that adding in-game advertising to its core advertising services is essential to strengthen its gaming ecosystem, as well as push further its dominance in the mobile gaming industry with its esports team, Blacklist International.

Tier One Entertainment’s Chief Commercial Officer Joanne Llavore commented that this partnership with Admazing Co. enables Tier One Entertainment to close the loop in terms of serving the advertising needs of brands, and their ultimate goal is to provide clients with solutions to efficiently penetrate the hard to reach Millennials and Gen Z audiences.

“Admazing Co. is a superior platform because it is the only one that has a direct connection to game developers hence, providing premium inventory. We are fortunate and glad to have a truly top-tier partner like Admazing Co.,” said Llavore.

Meanwhile, Edward Castillo, the managing director at Admazing Co., said that they recognized Tier One’s expertise in the gaming industry and they are especially proud of this collaboration because it highlights how they are working together to change the advertising era through mobile game advertising, and help build the next generation audience experience in a brand-safe environment. 

“This partnership also represents a major milestone in the growth of Mobile Gaming as an effective territory in the region,” added Castillo.

Platforms Featured Southeast Asia

P&G, Lazada launches Olympics-themed campaign ‘#GoForGold’

Kuala Lumpur, Malaysia – As the canceled Tokyo Olympics finally materializes on 23 July, brands and sponsors are now unleashing their special campaign to engage more sports fans. 

Two official partners to the Olympic Games Tokyo 2020 – Procter & Gamble (P&G) and Lazada – has launched a new regional campaign called ‘#GoForGold’, which seeks to encourage people to keep their spirits up, to go for gold, and reach for their dreams, even when the going gets tough.

‘#GoForGold’ is inspired by the many Olympic and Paralympic athletes who are not only achieving athletic greatness but are also stepping up to take action for good, making a positive difference in their communities. The campaign will feature a short film that unites P&G’s long-standing citizenship efforts of Community Impact, Equality & Inclusion, and Environmental Sustainability. 

Titled, ‘Your Goodness is Your Greatness’, the short film, which will appear in full digital form, celebrates athletes who show their best on and off the field of play. Narrated from the perspective of proud parents, the film features real-life Olympic and Paralympic athletes who are leading with love and showing the world that the true measure of greatness is goodness.

“In a time when the world needs to come together and hope once again, these athletes set the gold standard in terms of perseverance, courage, and selflessness, which we hope will be an inspiration for many others to pursue their dreams and #GoForGold,” shared Alexandra Vogler, P&G’s e-commerce senior director for Asia Pacific, Middle East, and Africa.

Meanwhile, Lazada Group’s Head of Strategic Accounts and Retail James Chang commented that Lazada is proud to partner with P&G to extend the celebration of “goodness, hope, and resilience” in a sporting spirit to consumers in SEA. 

“This partnership embodies the spirit of positiveness, keeping dreams alive, and fostering connections,” said Chang.

Beyond the film, the campaign will also come to life on Lazada, through a shopping extravaganza on LazMall, which features a wide range of exclusive offers on P&G products such as Pampers, Olay, and Pantene, as well as Oral-B. It will be running across six SEA markets including Thailand, Philippines, Indonesia, and Malaysia, as well as Vietnam on 23 July 2021, and in Singapore on 28 July 2021.