Tag: Southeast Asia
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Singapore – Edelman has appointed two new creator marketing leaders in Asia Pacific, bolstering its regional creator-led marketing capabilities amid growing demand for influencer and creator partnerships across the region. The appointments see Sushant Vithaldas join as Head of Creator Marketing for India,...
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
Singapore — Sinch AB (publ) has launched the xC Tracker, a new AI-powered tool that analyses football managers’ press conferences throughout the World Cup to identify who communicates most clearly, authentically and effectively under pressure. Inspired by football’s popular xG (expected goals) metric,...
Jakarta, Indonesia — Indosat Ooredoo Hutchison (Indosat), Adobe, and Indonesia’s Ministry of Creative Economy (Kemenekraf) have announced a strategic partnership aimed at accelerating growth within the country’s creator economy by helping more Indonesians turn digital skills and creativity into real...
One of the clearest signs that a platform is thinking like a marketer is how it treats its partner ecosystem — and this is where Versus Trade's model stands out.
Singapore – Creator marketing platform Fabulate has appointed former Meta, Disney and Yahoo executive Jon Kee as Commercial Director for Southeast Asia, Japan and South Korea, a newly created role aimed at supporting the company’s continued expansion across APAC. Based in Singapore, Kee will oversee...
Rather than waiting for the industry to self-correct, several agencies have built internal processes designed to reduce their exposure before payment delays become a crisis.
Jakarta, Indonesia — Moonfolks is doubling down on its shopper and experiential marketing capabilities by naming marketing veteran Mahendro Sasonko as the new General Manager of Moonfolks Shopex to accelerate growth in its fastest-expanding business units. Launched in 2022, Moonfolks Shopex has become...
Jakarta, Indonesia – Hyundai Motor Asia Pacific is uniting football fans to celebrate passion, diversity, and shared experiences across Southeast Asia together with the launch of its new ‘Driving ASEAN as One’ campaign ahead of the Hyundai Cup™ 2026. As the region prepares for the biennial football tournament...
Indonesia – Mastercard has launched its ‘Artist Accelerator SEA’ programme in partnership with TikTok’s SoundOn, bringing its global music talent development platform to Southeast Asia for the first time through Indonesia and Thailand. The programme aims to support emerging artists in the two markets...
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