Seoul, South Korea – Native ad platform Dable, which is also a content discovery platform, has announced a partnership with Integral Ad Science (IAS) to deliver additional brand safety capabilities for advertisers.
Through the partnership, the Dable Native Ad platform will integrate integrated IAS’ brand safety solutions, which offer advertisers the ability to avoid content that most brands would consider inappropriate.
This in turn, allows brands using Dable Native Ad to avoid risky content based on their preferences across categories such as adult content, alcohol, illegal downloads, illegal drugs, hate speech, offensive language, and violence. IAS brand safety controls are available on a pre-bid basis, so marketers only bid on brand-safe impressions and reach their clients in trusted environments. Working with IAS, Dable also provides insight on bids that are removed due to brand safety risk.
For Chaehyun Lee, CEO of Dable, he stated that they are committed to providing the best advertising experience for brands with the greatest level of brand safety, stating that brand safety is crucial when a company wants to communicate and continue to engage with clients.
“IAS is the leading company solving brand safety with excellent technologies. With this partnership, I believe our global advertisers can deliver their message confidently in a trusted environment and achieve their marketing goals,” Lee stated.
Beyond just analyzing keywords or URLs, IAS examines multiple elements of web pages that display Dable Native Ad to identify the content’s context in depth. Advertisers can control whether to include or exclude categories in their campaigns, helping them to reach clients alongside content that is safe and meets their brand standards. Advertisers can now benefit from IAS’s brand safety solution at no additional cost and avoid spending their budgets on objectionable content.
“We’re very pleased to work with Dable and provide our brand safety offerings for even more marketers. We are committed to helping our customers make every ad impression count, by providing insights and technology that protects their advertising investments from unsafe environments and drives results. We will continue to help protect advertisers’ brand equity through new partnerships with industry leaders like Dable,” said Laura Quigley, SVP for APAC at IAS.
Dable’s partnership with IAS also reflects the ongoing stride in creating brand safety measures for advertisers, as IAS had also recently signed a partnership with The Global Disinformation Index (GDI) to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.
