California, USA – unifi, the internet service provider (ISP) handled by Malaysian-based telco Telekom Malaysia, has partnered with San Francisco-based customer engagement platform, MoEngage, for its first-ever digital customer marketing.
Through the partnership, MoEngage’s platform, which is AI-enabled, will be leveraged to allow seamless, multi-channel engagement for Telekom Malaysia’s customers across the country.
For Safiyya Rusli, head of digital at unifi, the partnership enables them to create personal engagements across various digital platforms.
“Our partnership with MoEngage will help us provide the best experience to our customers through personalized engagement across multiple digital touchpoints. We look forward to serving Malaysians better and helping them make informed decisions about our products and services while continuing to strengthen relationships with our existing customers,” Rusli stated.
Meanwhile, Raviteja Dodda, founder and CEO of MoEngage commented, “We are extremely proud to partner with Telekom Malaysia and assist them with their customer marketing initiatives. Telecom sector across South East Asia is going through digital transformation and we look forward to helping Telekom Malaysia achieve best in class customer marketing.”
MoEngage also operates across Asia, with offices located in India, Singapore, Indonesia, Thailand, and Vietnam.