TechnologyFeaturedSoutheast Asia

Online retailer JD.ID partners with MoEngage for customer retention amplification

Teddy Cambosa - April 5, 2021

Jakarta, Indonesia – JD.ID, the Indonesia subsidiary of Chinese commerce platform, has partnered with engagement platform MoEngage to improve customer retention by bringing highly-personalized, contextualized, and engaging content to its user base of more than 20 million people.

Through the partnership, JD.ID aims to grow its presence throughout Indonesia, targeting second and third-tier cities as well as major metropolitan areas. One of the challenges that come with it is to be able to meet the unique needs of users from different regions. With MoEngage, JD.ID targets to personalize communication to users from different regions at scale and provide relevant, timely information about products and offerings.

For Leo Haryono, CMO at JD.ID, the company has been long committed to supporting both buyers and sellers, helping consumers find the best products while providing retailers with opportunities to effectively showcase their inventory.

His statement is best supported with the growing e-commerce industry in Indonesia with consumers rapidly shifting to digital services for working, socializing, and shopping as a result of the pandemic. As consumers become more digitally savvy, small-medium sized enterprises (SMEs) are motivated to take their businesses online to reach more customers throughout the country. 

“It’s critical that we keep pace with accelerating digitalization and ensure we’re meeting our customers’ needs by delivering them the most relevant information at their point of need. MoEngage is the ideal partner to help us create and distribute timely, personalized content to consumers, helping us to retain current customers, obtain new ones and give our SME sellers access to more business,” Haryono said.

Since its inception, JD.ID has been committed to helping small business owners and entrepreneurs easily showcase their products online, which in turn provides more selection of high-quality products for shoppers.

“MoEngage is dedicated to helping brands achieve and exceed their customer engagement goals, and we’re pleased to be working with JD.ID to help them continue to scale throughout the vast archipelago of Indonesia, reaching more people at the right time with the right products,” said Saurabh Madan, General Manager for SEA and ANZ at MoEngage.