Singapore – MiQ, a global programmatic media specialist, expanded in Southeast Asia (SEA) through the opening of a new head office in Singapore.
The new office will function as a centre for MiQ’s growing SEA team. Several divisions, like local sales, account management, trade, and solution functions, will be housed there. A dedicated creative studio will also focus on the development of multichannel creative content.
Together, these divisions provide support for a broad range of omnichannel programmatic activation opportunities, including the most recent CTV/OTT, YouTube, VOD, and HD streaming video solutions.
Following its initial launch into the SEA region in 2018, the expansion signifies a turning point in MiQ’s journey in Asia. The company steadily grew over the years, and the number of employees increased from six to 23. The increased workforce at MiQ has been crucial in assisting important agency partners and offering specialised knowledge of the local media business. The opening of the new office is proof of MiQ’s dedication to offering complete services and solidifying its position as a leading authority in programmatic media in Southeast Asia.
Jason Scott, CEO for APAC at MiQ, who will lead the Singapore office team, said, “We are thrilled to officially mark the opening of this new facility. With this expansion, MiQ aims to further enhance its capacity to deliver impactful advertising campaigns across various channels and optimise media performance for its SEA clients.”
“The new space will also work hand-in-hand with MiQ’s Centre of Excellence, located in Bangalore, which specialises in engineering, analysis and date science. Our goal is to use the new Singapore office to continue to expand our creative offering, particularly our total video solutions, and continue to deliver guaranteed performance campaigns for our clients.” he added.
