Singapore – In an always-on and digital-first world, marketers are always on the lookout for solutions that will give their customers only the best experience. But with the intense competition in the easily accessible digital sphere as well as the numerous solutions made available for brands to leverage, how will companies be able to identify the correct path that will ensure a seamless experience across all the touchpoints of their omnichannel journey map?
This May 25, MARKETECH APAC comes back with another discussion under its webinar series on customer experience ‘Connecting the CX Dots in 2023’ with the aim of helping brands and marketers alike carefully carry out an efficient and future-proof omnichannel journey mapping. The session follows the previously conducted webinar ‘Conversational Marketing: Connecting the CX Dots in 2023’, which tackled the challenges and opportunities marketers face in their conversational marketing efforts.
Titled ‘Omnichannel Journey Mapping: Connecting the CX Dots in 2023’, the webinar will feature a panel discussion with marketing leaders across the Southeast Asian region. In it, Iris Lee, regional brand director at CARSOME, Bea Atienza, impactful brand experience lead at Colgate-Palmolive, Nancy Almasco, marketing director at FlowerStore.ph, and Neha Bhasin, director of brand communications at ZALORA Group will share their insights on omnichannel journey mapping.
The panel discussion, called ‘Solving the Omnichannel Conundrum: Creating a Seamless Customer Journey in an Always-On Digital Sphere’, will also tackle the following topics:
- Linear is dead: Making sense of a customer journey that can start from anywhere — and lead to any channel
- Alleviating friction: Meeting where the customers are in an always-on and digital-first buying journey
- Bridging the silos: Integrating consumer data off different channels in the omnichannel structure
- Adapting the engagement: Operationalising the omnichannel path for brands’ different use cases
Marketers often look to identify and reduce points of friction in the customer journey, but they might not always know where to start. To give marketers some know-hows, the webinar will also feature a keynote presentation by Merlvin Tan, team lead – APAC sales at MessageBird, who will be discussing how to better understand what omnichannel should mean to brands and marketers, what tools and resources to use, and how to bring it all together for a seamless omnichannel journey.
“We’re now in the 2nd leg of our webinar series, Connecting the CX Dots in 2023, and the conversation is only about to get much better! First theme was all about conversational marketing, and come this May, we’re going a more expansive route to talk about the Omnichannel Journey Mapping,” said Shaina Teope, regional editor at MARKETECH APAC.
Teope added, “We’ve gathered different marketing leaders from top brands to help shed light on mapping our customer journey at a time when customers are active on a multitude of channels. Rest assured that after this discussion, brands will have gained a clearer path on their omnichannel marketing strategies.”
‘Omnichannel Journey Mapping: Connecting the CX Dots in 2023’, the second leg of MARKETECH APAC’s webinar series on customer experience, is made in partnership with omnichannel communications platform MessageBird. It will be followed by the webinar on programmable email, the last theme of the series, to be held on June 21 this year.
Catch ‘Omnichannel Journey Mapping: Connecting the CX Dots in 2023’ on May 25, 2:00 pm SGT by registering HERE. See you there!
