Singapore – Programmatic media partner MiQ has elevated its current CEO for ANZ, Jason Scott, to the new role of CEO for APAC, adding SEA to his leadership remit.
In his upgraded role, Scott will be responsible for driving business growth and expansion throughout SEA. His remit includes APAC countries excluding India and China, and he will continue to serve as CEO for Australia and New Zealand.
Scott joined MiQ in 2019, following a successful career in advertising and media. He has been the general manager for Microsoft Advertising Asia, responsible for growing revenue and market share in the Asia region including greater China, India, and Japan. Scott has also held senior executive roles at Allure Media (Fairfax) and ninemsn, using his digital media and sales background to service some of the world’s largest technology clients.
Commenting on his elevation, Scott said that he is thrilled to be adding the fast-growing SEA region to his current remit, as the region’s market is dynamic and fast-paced and he is looking forward to accelerating growth by adding additional regional support.
“MiQ has grown significantly over the past few years, with regional expansion across Australia, increased channel diversity, growth in our product portfolio and senior staff appointments. My priority now is to ensure MiQ is adequately servicing the Southeast Asian market and securing its position within the global MiQ network,” he added.
Meanwhile, Richard Dunmall, MiQ’s global president, shared that since Scott joined them in late 2019, his performance leading their ANZ business has been nothing short of exceptional.
“As momentum continues to build, I’m excited to see how Jason’s leadership can now be applied to our fastest-growing region. Jason is no stranger to this dynamic part of the world, holding multiple leadership positions across the region, throughout his career. I have no doubt he will continue to drive business across APAC,” he said.