Singapore – Programmatic media partner MiQ has announced the launch of its new suite of programmatic creative solutions, which will deliver multi-screen campaign assets catering the Southeast Asian market.
The creative studio, while based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation for the SEA market as a whole, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.
Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and repurposing them for multi-screen, omnichannel activation.
In addition, services within the creative studio include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.
Marcus D’Souza, managing director for SEA at MiQ, said that they have seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results. He added that they hope that their suite of solutions will help them achieve these objectives of results-driven creatives.
“As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behavior for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients,” D’Souza said.
MiQ’s creative studio allows advertisers to display creative needs across its programmatic solutions of ‘Performance’, ‘Time and Place’, and ‘High Impact Branding’.
For ‘Performance’, MiQ offers formats that have proven high engagement rates such as social boost, chatbots and games. ‘Time and Place’ formats take mobile location data feeds for store or GPS locator features alongside MiQ’s ‘High Impact Branding’ suite of stories, carousels and interactive videos.
David Whiteley, head of product and analytics at MiQ, commented, “We have built out a creative studio to meet the growing demands of our clients and have specialized teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”
