Singapore – Full-service media agency Mindshare and partnership management platform impact.com have both announced strengthening their partnership to continue developing the affiliate and partnerships industry in the Asia-Pacific region.
With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to provide influencer and content expertise as a unique value-add to clients beyond traditional online advertising channels.
Mindshare was also the first official, fully certified agency for impact.com across Asia Pacific. All APAC members of Mindshare’s specialised affiliate marketing unit underwent intensive training completing impact.com’s Partnerships Experience Academy (PXA), with online courses covering industry fundamentals and advanced product training to continue sharpening their skills and expertise on the channel to best serve their clients.
For Mark Turner, head of affiliate at Mindshare and GroupM APAC, as the affiliate channel and ecosystem prevails as a thriving growth opportunity for brands in the region, they have seen exponential growth.
“We’ve seen exponential growth, having gone from a specialist capability in Neo Media World serving two of Neo’s largest global brands to a service that is now embedded in Mindshare and engaged across the entirety of GroupM on a multitude of brands and markets. GroupM and impact.com’s collaboration brings together a world class partnership technology with the only APAC-wide and most established partnership agency. It is an extremely harmonious relationship which we greatly value and look forward to deepening our engagement,” Turner said.
Meanwhile, Antoine Gross, general manager for Southeast Asia at impact.com, commented that their mission as a company is to transform the way businesses are able to create, manage, scale and optimise an ecosystem of partnerships, creating a new customer acquisition channel for brands and expanding their marketing capabilities.
“We’re delighted to deepen our relationship with Mindshare & GroupM APAC, as such partnerships allow us to supercharge our growth in Asia and in turn support more brands at a time when the online advertising landscape continues to evolve and create new challenges and opportunities for marketers,” Gross said.
