Sydney, Australia – Media agency Mediahub has announced its partnership with programmatic technology provider Teads to create a global platform first partnership, designed to offer clients a unique Attention Guaranteed Buying model.
The partnership is targeted at streamlining the supply path, focusing on providing better quality impressions with less wastage, which will also assist their clients to reach their sustainability and ESG objectives.
Mediahub’s Head of Digital, Gerry Bowness, said that attention has been a hot topic in the industry, firmly placing itself into the measurement mix, however, he believed it was time to give clients a competitive advantage and provide better buying and trading methodologies that guarantee business results.
He added, “We’ve done extensive work in the Attention space over the past 2 years, culminating in the creation of custom bidding algorithms to give our clients a competitive edge. These algorithms enabled us to optimise campaigns in [real-time], delivering outstanding results – but buying [and] trading methods haven’t evolved at the same pace so we set about to change that.”
Bowness also explained that the unique Attention Guaranteed Buying model will start to move away from buying media on legacy metrics such as CPMs and CPCVs and will provide their clients with a zero-risk buying model that will guarantee results.
Meanwhile, Paul DaBell, head of sales NSW and QLD at Teads said, “Providing creative solutions has always been part of our DNA so partnering with Mediahub and developing a media buying solution that will genuinely benefit clients and grow their business is exactly what we are about.”
Mediahub’s Executive Director for APAC, Andrew Livingston, concluded, “At Mediahub, driving digital innovation reinforces our challenger positioning and with attention metrics emerging as the new beta currency in the digital space, it’s exciting to be at the forefront of the industry with this pioneering partnership with Teads.”
The partnership is effective April 12 this year immediately benefitting all Mediahub clients including recent pitch wins such as BSH (Bosch, Siemens, Gaggenau, and Neff) and Arla (Lurpak and Castello).
