Australia – Home appliance brand Bosch has appointed Mediahub as its new media agency of record for Australia and New Zealand, with strategic planning across both markets commencing immediately with the first campaigns expected in the market by mid-year.
Through the mandate, Mediahub will be responsible for all media strategy and buying across all platforms for Bosch’s entire appliance portfolio, including kitchen, dishwasher, and laundry appliances.
Mediahub’s Executive Director for APAC, Andrew Livingston, said Bosch was ‘drawn to the agency’s highly strategic approach to brand growth, combined with its global-scale tools and technology.
“In our solutions we always look to push further, perform better, delivering media experiences that influence behaviours and create an emotional connection with customers. Bosch aims to continue its journey of digital transformation and was seeking an agency to help leverage all digital platforms in more innovative and intelligent ways, which is exactly the proposition we offer here at Mediahub,” he said.
Livingston added, “Bosch and the BSH family of brands is a highly respected global company and we are excited to be partnering with them on the next phase of their marketing journey.”
Meanwhile, Roberto Finamore, head of marketing at parent company BSH Hausgeräte GmbH, commented, “We were wholly impressed with the team’s strategic thinking, collaboration, and approach to our brief plus the agency’s extensive experience in running multi-market campaigns in APAC and specialised expertise in New Zealand. We are looking forward to working together and watching how their expertise translates through their media systems and processes to take our business forward.”
