Australia – Matt Sutton has recently been elevated to the position of chief operating officer at TrafficGuard, the Australia-headquartered provider of global digital ad verification and fraud prevention platform. Sutton was formerly its global chief revenue officer.
According to his LinkedIn profile, the new COO role will see him leading the global rollout of the marketing tech’s omnichannel strategy and technology across the globe as the platform drives adoption of surgical fraud solution under its tech stack offering for advertisers across all industry verticals.
Previously as the company’s global chief revenue officer, he led the commercialisation of the platform across the globe.
Founded in 2015, TrafficGuard is a subsidiary of ASX-listed tech company Adveritas. TrafficGuard detects, mitigates and reports on digital ad fraud. Its platform analyses impressions, clicks, conversions, and events to mitigate ad fraud at its earliest reliable detection.
