Singapore – European-headquartered digital media, gaming and entertainment company Azerion has announced the formal launch of its high-impact ad auction and gaming SSP ‘Azerion’s Improve Digital’ in Australia and Southeast Asia. This follows Azerion’s APAC launch in July this year.
The proprietary SSP enables publishers to sell digital ad inventory across their web, mobile and app-based properties, while allowing advertisers to deliver high-impact creative ads to consumers with a strong focus on brand and performance results.
In addition, it enables advertisers to reach highly engaged and diverse audiences across Azerion’s owned-and-operated web properties, as well as independent digital publishers. The company’s advertising auction platform provides media buyers with high-impact ad formats across publisher sites and game titles through standard display, native, skin and video ads.
As a full-featured SSP, it allows multiple ways of monetising publisher inventory including header bidding, programmatic guaranteed or via private marketplaces. The burgeoning in-game advertising also brings more choice and flexibility for sellers and buyers to connect directly and conduct ad transactions.
Elizabeth Grant, operations and commercial director for JAPAC at Azerion, said, “The cornerstone of Azerion’s advertising auction platform Improve Digital is that by merging in-game advertising with our high impact creative technology, we place attention, brand and performance at the centre of every marketing campaign.”
She also added that the Asia-Pacific market is yet to reach its full potential and presents an untapped opportunity for advertisers seeking to reach gaming audiences, which vary wildly in demographic and cultural background.
“The gaming audience is growing exponentially across mobile, casual and social formats and brands have a unique opportunity to take part in this growth. We expect advertisers to increasingly embark on the journey of deploying our gaming and technology expertise to connect with hard-to-reach audiences across web, mobile and app,” she added.