Singapore – Following the company’s recent acquisition of global video advertising platform SpotX, sell-side advertising platform Magnite has announced a new roster of leaders for its Asia-Pacific team.
They include Gavin Buxton, who has been appointed managing director for Asia at Magnite Asia, and Yogesh Sehgal, who will assume the role of head of partner development at Magnite APAC.
Buxton will oversee the Magnite Asia team from Singapore, growing existing business and opportunities in emerging markets. Previously, he was the managing director for Asia at SpotX where he oversaw the business’ operations in Asia and Japan. He has over 20 years of global experience in digital advertising, having worked in leadership roles at technology, broadcasting and publishing companies, including Microsoft, Turner Broadcasting and LinkedIn, with the last ten years based in Asia building businesses.
As a leading participant within industry trade associations including the IAB SEA and India and the Asia Video Industry Association (AVIA), Buxton also plays an active role in the growth and development of the advertising ecosystem across the region.
“I’m delighted to be leading our new Magnite team as we work to integrate our teams and technology. We’ll be focused on helping our clients grow their businesses across OTT and all other formats including video, display, and audio and connecting brands to reach audiences in premium, brand-safe environments,” Buxton said regarding his appointment.
Meanwhile, Sehgal will focus on developing opportunities in the region across identity, data, measurement, and other relevant areas to respond to local market needs. He will also work closely with Magnite’s account and product teams, ensuring the unique requirements of local publishers and media buyers are fulfilled – with an additional focus on new and emerging markets.
Previously, Yogesh was the regional manager for Asia at Magnite and publisher lead for APAC at Rubicon Project. He brings 15 years of experience in the industry including working with Times Internet and Thomson Press.
Meanwhile, Juliette Stead will continue to lead Magnite across Asia Pacific and Japan in her role of senior vice president, head of JAPAC.
“With Gavin at the helm of Magnite’s business in Asia, the company is well-positioned to support media owners and media buyers in this market as they seek a scaled, independent alternative to the giants that often dominate the media landscape. Although OTT and online video are now as important to Magnite as ever, we are committed to the company’s roots as an omnichannel SSP: a tech partner that makes it easier for sellers to create a great ad experience for audiences, monetize all ad formats, and for buyers to reach engaged audiences all over the world,” Stead commented.
