Singapore – Marketing cloud company InMobi has announced the appointment of Krista Thomas as senior vice president and global head of marketing for its InMobi Marketing Cloud Division.
She brings in 20 years in the media and marketing industries to dramatically expand InMobi Marketing Cloud’s global awareness and influence, optimize customer acquisition, and launch innovative new solutions that leverage InMobi’s end-to-end advertising solutions to activate audiences, drive meaningful connections, and ignite growth.
Thomas is previously the SVP for marketing of advertising platform Amobee where she helped define the company’s TV-first strategy, help build a world-class marketing discipline, and relaunch the brand’s positioning and messaging in support of its CTV Allocator solution.
She also served as SVP for marketing of software company VideoAmp and asn VP for product marketing of Rubicon Project (now Magnite) which she helped go public in 2014 and where she collaborated closely with InMobi to launch and drive the adoption of programmatic mobile and video advertising around the world.
Speaking about her appointment, Krista said, “InMobi Marketing Cloud has delivered steady growth around the world, extending its lead as a top three mobile advertising provider and the only one fully committed to transparency and an open media ecosystem.”
She added, “As vaccines continue to roll-out and doors reopen, businesses everywhere are seeking partners that can help them re-engage and reignite their audiences to take or defend market share. InMobi is that partner, and now is the time.”
Meanwhile, Abhay Singhal, co-founder of InMobi Group and CEO at InMobi Marketing Cloud commented, “As InMobi builds toward its next phase of growth, we are thrilled to welcome Krista to the executive team as InMobi Marketing Cloud’s first Global Head of Marketing. She will play an instrumental role in advancing our mission to drive real connections between brands and consumers through intelligent, mobile-first experiences.”