Mumbai, India – The B2B wholesale e-commerce platform in India, Apnaklub, has partnered with Social Beat, the independent digital marketing agency, to further drive the app with the help of a performance marketing approach.
Apnaklub provides local wholesalers and retailers with products from various brands better than local wholesale rates. It also empowers people to start their own wholesale business without any investment or stock risks. In addition, Apnaklub, through its partner program, guarantees that people will get the industry’s best margins on more than 200 brands.
As part of the mandate, Social Beat will be assisting Apnaklub in scaling its shopping app for wholesalers and retailers in the country through performance marketing campaigns that focus on new user acquisition and overall brand awareness.
“We are excited to partner with Social Beat to drive Apnaklub’s mission to improve outcomes for the smaller MSME retailers. With smart digital interventions, we aim to understand the local needs so that we can build a winning micro-business,” said Shruti, CEO of Apnaklub.
Meanwhile, Vikas Chawla, Social Beat’s co-founder, commented that they are delighted to partner with Apnaklub to increase the visibility of their app.
“With our experience in finding the product-market fit and merchant acquisition, we are excited to be part of the journey with this experienced and nimble team,” said Chawla.
Just recently, Social Beat has also announced that it has entered a new partnership with global CRM platform Salesforce, with the aim to drive marketing automation and digital transformation for brands in India.
