Mumbai, India – ART Fertility Clinics, the global institution of reproductive medicine in India, has set its eyes on amplifying its digital presence, and they have chosen independent digital marketing agency Social Beat, to boost its digital marketing in the country.
The Middle East-headquartered ART Fertility Clinics deems to be one of the leading institutions in the fertility sector globally and is known for its knowledge and latest advancements in Assisted Reproductive Technologies (ART). Recently, private equity firm Gulf Capital has invested $30M in ART Fertility Clinics to help the brand expand in India. The firm’s investment will enable the fertility chain to open 18 clinics in different parts of the country over the next 12 months.
Aside from their main website, the clinic currently has its digital footprint on Facebook, Twitter, and LinkedIn. At present, it uses its social media channels to share reliable information on health and fertility. Through the new partnership, Social Beat will be responsible for handling the India branch’s digital media planning and performance marketing to accelerate patient acquisition.
CEO of ART Fertility Clinics India, Vinesh Gadhia said, “We are pleased to appoint Social Beat as our digital marketing partner. As we embark upon a new journey in India, we believe with their strong experience and capabilities, Social Beat will be able to drive our narrative in a compelling manner and build brand trust in India”
Meanwhile, Vikas Chawla, the co-founder of Social Beat, commented that the agency is thrilled to join ART Fertility in its growth journey, as the fertility segment is growing at a rapid pace, and they are looking to leverage their digital capabilities to educate, as well as acquire patients.
Rachna Ganatra, the head of strategy and business development of Social Beat, said, “Our vast experience in providing digital marketing services for brands in the healthcare sector, particularly patient acquisition will help us drive success for ART Fertility. We are looking forward to narrating ART fertility’s brand story to the audience through innovative and engaging campaigns.”
