ACKO General Insurance hands digital, social media mandate to Dentsu Webchutney


New Delhi, India – Digital insurance policy provider ACKO General Insurance in India has tapped Dentsu Webchutney to handle its digital and social media duties for the company, with its entire operations offered through the digital platform.

Dentsu Webchutney, which operates as the official digital creative agency of dentsu India, won the account after a multi-agency pitch.

With ACKO setting new benchmarks for customer experience in an otherwise slow-moving category, Dentsu Webchutney comes in with a specific goal to grow ACKO’s place in the market, with an always-on social excellence approach.

Ashish Mishra, executive vice president for Marketing at ACKO General Insurance said that they are absolutely thrilled to be joining forces with Dentsu Webchutney, adding that partnering with them to lead their charter on digital marks the beginning of a journey that is filled with intent and backed by action.

“We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand,” Mishra said.

Meanwhile, GD Prasad, vice president at Dentsu Webchutney, the agency will continue to push the bar for the team in what has turned out to be a year of fantastic partnerships with disruptive new brands for the agency.

“In a short time, ACKO has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values,” Prasad stated.

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