Kuala Lumpur, Malaysia – Insurance company FWD Insurance has recently unveiled its new brand campaign, ‘Celebrate Easy, Celebrate Living.’ Inspired by the company’s vision of changing the way people feel about insurance, the campaign highlights that insurance can be simple and can encourage and help empower Malaysians to celebrate living with it.
With its latest brand campaign, FWD Insurance aims to put a new spin on a traditional industry by offering innovative propositions and products that are easy-to-understand and supported by digital technology.
The campaign is now live in Malaysia across multiple media including digital billboards, social media and radio until 31 December 2023.
In tune with this campaign, FWD Insurance launched two new regular premium investment-linked products, namely FWD WealthLink and FWD Wealthlink Pro. FWD WealthLink comes with a 10% increase in coverage every five years, enhancing protection for customers and their loved ones by up to 50% of their original coverage.
On the other hand, FWD Wealthlink Pro offers a wealth bonus to customers where they will receive 8% of their coverage at the end of their 20th policy year and 4% of their coverage every 10 years subsequently, credited into their Investment Account. Customers will also receive an additional 400% coverage that will be payable in the event of accidental death due to natural disaster.
Additionally, a new rider FWD Medi First can be attached to FWD WealthLink to provide comprehensive medical coverage for hospitalisation, surgical and medical expenses, as well as an inflation shield against rising hospital room and board costs with a RM10 increase in hospital room & board and 10% increase in annual limit for every 3 years until the end of the coverage term.
Aman Chowla, chief executive officer of FWD Insurance, said, “We are committed to making the insurance journey simpler, faster, and smoother for our customers. With our Celebrate Easy, Celebrate Living brand campaign, we want to communicate that insurance can be easy and provide our customers with the protection they need to live their lives the way they want and celebrate living.”
“Our customers are at the heart of everything we do. Moving forward, we will continue to uphold our commitment to provide products that meet our customer’s needs at every stage of their lives,” he added.
