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FWD Group launches new mobile app ‘omne’ in bid to change people’s views on insurance

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Hong Kong – Insurance company FWD Group has launched a new mobile app called ‘omne’, which aims to empower individuals with a unique set of value propositions centred on personalised goal-based journeys.

‘omne’ is designed to help people celebrate living through tools that foster micro-habits and achieve daily goals. It also provides a suite of activities and content – including music, mini-games, sketching, and health, as well as wellbeing, and a vast array of engaging features – that are personalised to an individual’s preferences and interests. Additionally, the app intends to expand its capabilities to offer self-service functions for FWD Insurance customers in the coming weeks and months.

Troy Barnes, FWD’s group chief transformation officer, shared that a critical part of how they’re changing the way people feel about insurance is reimagining how they bring value to, and anticipate, the evolving demands of Asia’s ever-more digital and mobile population.

“‘omne’ brings a new dimension to how people achieve their personal goals, with an engaging experience that creates micro-habits from the convenience of their mobile device,” said Barnes.

‘omne’ is now available in all FWD markets, and can be downloaded for free on both the Apple and Google app stores.

In June 2022, FWD announced its foray into launching its first-ever NFT collection. The move aims to further enhance customer experiences with a diverse suite of engagement activities extended to the metaverse so that people can pursue their passions and live life to the fullest anywhere, anytime.

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