Singapore – Tech-enabled coffee brand Flash Coffee has partnered with green start-up CleanHub, with the objective of moving their brand towards being a plastic-neutral one. Through the partnership, for every Flash Coffee purchase, the coffee chain works with CleanHub and its global network of plastic collection projects to recover the equivalent amount of plastic before it reaches the oceans.
In November 2021, Flash Coffee embarked on a mission to neutralise its plastic impact for all past, present and future purchases and have committed to recover over 80,000 kilograms of plastic waste to date in collaboration with CleanHub.
Flash Coffee and CleanHub believe that channelling collective power is key to creating long-term positive impact on the environment, and with Flash Coffee’s latest app update, customers can now opt in to play a pivotal role in the coffee chain’s sustainability journey.
For David Brunier, CEO and founder of Flash Coffee, sustainability is an incredibly important topic for Flash Coffee, and that their CleanHub collaboration that goes beyond plastic neutrality is just the beginning of their journey. He also stated that they are glad to be able to include their customers in their mission, and harness this collective power to create a larger positive environmental impact that recovers more plastic and leads to cleaner oceans.
“Our team remains committed to protecting the environment and minimising our impact wherever possible, and we are consistently reviewing supply chain upstream and downstream processes, product designs, in-store initiatives and beyond to understand how we can do more. We look forward to unveiling more sustainability-focused campaigns and partnerships with like-minded brands in the future,” Brunier said.
Meanwhile, Joel Tasche, CEO and founder of CleanHub, commented, “We are building a future where plastic is too valuable to waste. So far, we have enabled the recovery of over one million kilograms of plastic waste and we are connecting more than 100 brand partners to collection hubs in Asia. By engaging with us, brands are not only making an important environmental commitment, but also having a huge social impact. Thanks to Flash Coffee, we can help set up robust collection infrastructure that not only keeps plastic out of the ocean but also provides dignified jobs for hundreds of people.”
In addition, Flash Coffee Japan will make a move to switch to paper cups for iced drinks this month. These paper cups are thinly coated with recyclable PE plastic to meet stringent quality standards that hold up over time against condensation, and ensure the best possible customer experience. The initiative will be piloted first in Flash Coffee Japan, and rolled out across the wider region this year.
