Sydney, Australia – Home appliance brand Breville has partnered with brand experience agency GHO Sydney, to launch a new website called, ‘Breville Coffee Journey’ which is meant to be a comprehensive educational resource for lovers of coffee.
Breville makes a range of innovative appliances, such as coffee machines, like the Barista Express and the Oracle Touch. Featuring three leading Aussie baristas, the ‘Breville Coffee Journey’ includes coffee tutorials, recipes, inspirational articles, and an immersive journey through the entire coffee-making process – from bean to cup.
Noel Burchill, Breville’s head of global brand strategy and advertising, shared that the ‘Breville Coffee Journey’ is a premium digital experience designed to take the consumer on an engaging and informative exploration of third-wave specialty coffee.
“Whether you are a novice or a coffee connoisseur, a lover of espresso or drip, we’ve harnessed the incredible talent from within Breville and the industry to deliver a one-stop platform everyone can enjoy. We’re proud of the work we’ve done in partnership with GHO Sydney and thank them for their commitment and a shared vision for the project,” said Burchill.
Meanwhile, Hamish Stewart, the creative partner at GHO Sydney, commented that Breville is a brand Aussies know and love, making the management of the project a privilege to work on.
“The project is a great demonstration of our capability at GHO, from design sprints to prototyping and customer research, to UX/UI and content production. We’re so proud of the result,” said Stewarts.