Mumbai, India – Mintoak, an India-based embedded fintech, powering merchant payments and financial services, has appointed Khushaal Talreja as head of marketing. In his new role, Talreja will be responsible for building the brand and create a credible positioning across stakeholders.
In his previous role at LitmusWorld, a customer experience platform, Talreja oversaw the Marketing & Partnerships department. Armed with over 7 years of experience, he was able to develop a startup brand from the ground up. The company said that the agile digital marketing strategy will help them build the brand reputation along with creating more opportunities for revenue generation while they engage deeply with partners. Taljera’s unquenchable thirst for knowledge makes him the perfect choice that Mintoak needs as a boost to face stellar competition in the world of digital payments and establish a credible image worldwide as a proven Fintech PaaS model.
On his appointment Talreja said, “I am excited to charter the marketing roadmap for Mintoak in India and new markets abroad. With a sharp brand positioning and collaboration with our partners, I’m certain that we will build a strong presence across our target markets. I look forward to working with the team”
Raman Khanduja, co-founder & CEO at Mintoak, commented, “At Mintoak, we are poised to redefine the digital payments landscape in India with a comprehensive platform offering. With a sustainable business model that chooses to be the rightful partner for banks across the globe, we hope, Khushaal with his wide experience of digital marketing will help us achieve brand leadership in the fintech ecosystem. We look forward to working together.”
