Fintech Brighte appoints Paper Moose as creative partner

Australia – Financial services company in Australia, Brighte, has awarded its creative mandate to independent creative agency Paper Moose. The move comes after a competitive pitch that included Clemenger BBDO Sydney, VCCP, and Banjo.

Brighte offers financing and zero-interest payments solutions for the installation of solar panels, batteries, and air conditioning, as well as lighting equipment. Last year, the company secured AU$100m in a Series C funding which will be used in enhancing its solutions. 

As part of the creative mandate of Paper Moose, the agency will help in bolstering the fintech’s presence in the consumer space. This is the first engagement between the two.

Malini Sietaram, Brighte’s chief revenue and marketing officer, commented that it is refreshing to work with an agency that’s anchored in strategic thinking and committed to a sustainable tomorrow.

“Paper Moose’s ‘Buy One, Get One’ program shows we have a shared purpose in tackling Australia’s transition to renewable energy — these guys walk the walk. We want all Australian homes to be sustainable, and Paper Moose will play a big part in driving this change,” said Sietaram. 

Paper Moose recently pivoted its brand positioning to ‘the change makers’ and with this, a new sustainability-focused initiative called ‘Buy One, Give One’ which aims to support companies working to decarbonize the economy. 

Nick Hunter, the CEO and founding partner of Paper Moose, shared they are thrilled to be working alongside Brighte on their foray into the B2C landscape.

“Our two companies share so many values – from a start-up spirit, to genuinely wanting to make a positive impact. As a nation we need more companies like Brighte, so we’re here to do all we can to help it thrive,” said Hunter.

Within its sustainability advocacy, Paper Moose has also recently launched carbon-neutral telco, felix, through releasing a power ballad, aimed at encouraging efforts in cleaning up the marine environment.