Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Featured Southeast Asia
No posts found

Digital travel agency Booking.com leads travel brand rankings in Singapore: report

by Jean Cabico

-

September 30, 2022

Bookingdotcom-YouGov

Singapore – Online travel agency Booking.com was revealed as the best-perceived travel brand amongst responsible travellers in Singapore with 21.3 scores, according to market research company YouGov.

The report also found that the fellow travel booking platforms Agoda with 18.7 scores, Expedia with 17.6 scores, and Klook with 17.6 scores were closely behind the top spot.

Meanwhile, hospitality companies Shangri-La and Marriott ranked fifth and sixth, with consideration scores of 17.0 and 15.3 respectively. This was followed by online travel agency Trip.com with 14.2 scores, accommodation booking platform Hotels.com with 14.0 scores, and Airbnb with 13.5 scores. And lastly, the Luxury hotel Grand Hyatt rounded off the top ten with a consideration score of 12.8.

“The YouGov Travel Brand Rankings 2022 is aimed at understanding how travel brands differentiate in the eyes of responsible travellers – defined as those who self-identify as being wellness-focused, culturally minded, and caring about environmental impact. The rankings spotlight the brands that score higher in terms of consideration amongst this audience group, based on YouGov BrandIndex Consideration scores from July 2021 to June 2022,” said YouGov.

Related Tags Singapore Report Southeast Asia Travel YouGov Booking.com
Share this article

Related Articles

View All
This is how Singaporean Gen Zs are manifesting their travel bug post-pandemic
Marketing Featured Southeast Asia
This is how Singaporean Gen Zs are manifesting their travel bug post-pandemic
August 23, 2022
By MARKETECH APAC
What do Singaporeans think of Grab’s shortened grace waiting period?
Marketing Featured Southeast Asia
What do Singaporeans think of Grab’s shortened grace waiting period?
August 12, 2022
By Teddy Cambosa
HKTVmall most talked-about brand in HK in June
Marketing Featured East Asia
HKTVmall most talked-about brand in HK in June
July 28, 2022
By MARKETECH APAC
Around 73% of APAC consumers say they still trust traditional banks over digital ones
Marketing Featured APAC
Around 73% of APAC consumers say they still trust traditional banks over digital ones
June 3, 2022
By Teddy Cambosa
HK Gen X Citizens most likely to own cryptocurrency: report
Marketing Featured Southeast Asia
Hong Kong Gen X citizens most likely to own cryptocurrency: report
May 10, 2022
By Carlo Sarabia
YouGov-Global-Fan-Profiles-Esports
Platforms Featured Global
YouGov widens esports fan profiling with newly enhanced tool
February 18, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC to spotlight agency leaders’ unique leadership in new series
Main Feature Marketing APAC
MARKETECH APAC to spotlight agency leaders’ unique leadership in new series
September 19, 2022
By MARKETECH APAC
ALL FEAT IMAGES
Main Feature Marketing Partners APAC
Powering Up Social Commerce: How TikTok is Trailblazing the Content-to-Cart Purchase Journey
September 5, 2022
By MARKETECH APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
Main Feature Marketing APAC
MARKETECH APAC’s What’s NEXT returns with a 4-month long festival of insights sharing
August 30, 2022
By Joven Barcenas
WhatsApp Image 2022-08-18 at 2.25
Main Feature Marketing APAC
Top Story: GetIT-Hotwire fusion answers to the call of integrated marketing
August 18, 2022
By MARKETECH APAC
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Main Feature Technology APAC
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
August 17, 2022
By Teddy Cambosa
MARKETECH APAC Reels: Marketing in the Metaverse
Main Feature Marketing APAC
MARKETECH APAC Reels: Marketing in the Metaverse
August 15, 2022
By Teddy Cambosa
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin