Hong Kong – HKTVmall has registered the biggest boost in Word of Mouth (WOM) Exposure in Hong Kong for the month of June 2022, according to YouGov’s flagship index for brands, YouGov BrandIndex.
In other words, the OTT provider cum retail business is the most talked-about brand in the market for the month that caps off H2.
According to the report, the number of people talking about the retail group saw an uplift of six percentage points during the four-week period. HKTV mall’s score rose from a low of 28.5 on 1 June to a high of 34.5 by 19 June.
WOM exposure is a BrandIndex metric that measures the percentage of people who have spoken with their family or friends about a particular brand in the previous two weeks.
Additionally, flag carrier Cathay Pacific recorded a 5.7-point increase in WOM Exposure from 16.9 on 1 June to 22.6 by 25 June, while electronic payments brand Octopus Card saw its WOM Exposure climb 5.5 percentage points from 33.9 on 13 June to 39.4 by 25 June.
In early June, HKTVmall opened its fourth and largest supermarket in Ma On Shan, Sha Tin district.