Singapore – Programmatic company Crimtan has announced a partnership with automotive digital publishers Autovia and Haymarket Automotive to power digital advertising solutions using their pooled first party audience data.
Through the partnership, the three companies will combine their unique data sets to offer clients best-in-class data-driven advertising solutions on the open web and other digitised channels.
In addition, the partnership will also leverage Crimtan’s dynamic connected media delivery against highly targeted audience signals from the publishers’ data in real-time, advertisers will be able to precisely target active in-market buyers. They will be offered cross-channel opportunities using newly digitised platforms in new advertising formats. These will include geo-location technology delivering relevancy through digital out of home (DOOH), as well as connected televisions (CTV).
Paul Goad, CEO at Crimtan, said, “This deal puts us – and therefore our clients – on the front foot, ready for when the Google third party changes come into force next year. By working together with Autovia and Haymarket Automotive, we are ensuring that we have a future-proofed first party audience offering ready-for-market.”
Meanwhile, Chris Daniels, chief revenue officer of Haymarket Automotive, commented, “Our first party publishing data is unique as it understands every user’s journey and we are able to share this insight and service with prospective advertisers. As a result, our customers can take advantage of a simple and effective way to deliver timely and relevant messaging to their target audience as they take their next steps in the car purchase journey.”
