Sydney, Australia – Havas Australia has appointed technology platform OIS as its independent and third-party verification partner for its digital, programmatic, and classic out-of-home client campaign investments.
As the OOH sector evolves, the partnership sees Havas clients positioned to meet the challenges faced by advertisers wanting to independently verify their OOH investment, independent of publisher reporting, aligning to already adopted practices in other media.
At any moment in time, OIS tracks hundreds of out-of-home campaigns across Australia and New Zealand, processing billions of verification data points.
Michelle Lee, group investment director at Havas said, “Our strategy is not to just keep up, we want to be ahead of the curve as out-of-home evolves, as there are some fantastic opportunities for brands and agencies. One example is the shift to programmatic, however, smarter trading and campaign management of existing direct investments is also top of the list, both areas where OIS technology will support Havas teams.”
She added, “OIS was a standout, from their world-first programmatic solution that tracked a billion plus impressions across multiple markets to their proprietary physical inspection data which we can access to verify quality data for every screen across Australia.”
Meanwhile, Justin Singh, founder and CEO at OIS, commented, “It’s great to be appointed after a competitive review that centred on innovation and has acknowledged our broader suite of proprietary tags, pixels, and physical inspection data solutions. Unlike other verification alternatives in the market which may rely on publisher ‘pops’ or ‘log data’, brands recognise that all OIS solutions are completely third party, aligning to industry best practice and how agencies and brands verify other media channels.”