Australia – Coca-Cola has launched its FIFA Women’s World Cup 2023 campaign initiative titled ‘Believing is Magic’ which seeks to promote and improve the collective journey of the FIFA World Cup, generating enthusiasm among fans of football worldwide.
The FIFA Women’s World Cup 2023 will be co-hosted by Australia and New Zealand, marking the two countries’ first-ever collaboration. From July 20 to August 20, the event will take place in nine locations, with ten stadiums.
As part of the campaign, Coca-Cola is providing a variety of consumer experiences, including a stadium tour across many places in Australia, where fans may journey through a tunnel filled with games and booths. A special fan-zone area will also allow football fans to capture moments and participate in game booths for a chance to win Coca-Cola tote bags and drink coupons.
Moreover, Coca-Cola’s television commercial will air in New Zealand on July 19 and in Australia on July 20, and it is now available on YouTube. The advertisement, which shows a global community of fans coming together to watch the games, underlines Coca-Cola’s capacity to bring players and supporters closer together. In addition, Coca-Cola will release short films featuring Team Coke athletes such as Ellie Carpenter from Australia, Katie Bowen from New Zealand, Alyssa Naehar from the United States, Wu Hai Yan from China, and Huynh Nhu from Vietnam.
Kate Miller, marketing director of Coca-Cola Australia, said, “Coca-Cola is committed to bringing people together, and this is at the essence of the FIFA Women’s World Cup. This is more than just a football tournament – it is a celebration of positive change in society and a testament to the spirit of believing in magic.”
She added, “When we unite and believe in the impossible, anything can be achieved. We want everyone to embrace the power of optimism, see what happens when you believe in magic, and be part of what will be an incredible FIFA Women’s World Cup.”
