Singapore – BMW Group Asia has announced a number of management changes that will help in the company’s next chapter of expansion in the region. They include Lee Hwee Siong as head of business development in Vietnam; Preeti Gupta as sales channel and network development director; Kidd Yam as the corporate affairs director; and Daren Ching as the director of marketing for MINI Asia.
Lars Nielsen, managing director at BMW Group Asia, said, “In 2022, BMW appointed a second dealer in Singapore and began local production in Vietnam to support growing demand in the respective markets.”
He also added, “We also increased sales volume at an unprecedented rate in Indonesia, emphasizing the need to rethink business processes, ensure higher business efficiencies, and provide increased attention on local development and growth. In order to best support these business developments, we have made the bold decision to rotate roles and responsibilities within the existing management team effective July 1, 2023.”
Siong, who has been with BMW Group Asia since 1992, will relocate to Vietnam as part of his new role. Since 1992, he has been an integral part of BMW Group Asia, demonstrating a wealth of expertise in sales, aftersales, and, more recently, dealer development.
Meanwhile, Gupta, who joined BMW Group Asia in 2016, has cultivated a profound comprehension of the BMW Group Asia business, its clientele, and their interactions with its brands.
Yam first began his journey with BMW Malaysia in 2010 and has since held various positions in product, sales, and marketing. In 2018, he moved to Singapore and took on his current role as Head of MINI Asia.
Lastly, Ching has been with the firm since 2005 and has experience in Sales and Marketing, having worked in numerous regional markets such as Malaysia, Indonesia, and Singapore.
The four management transitions are a clear indication of the inseparable connection between business development and people development in BMW’s Asia operations.
”Just as our business evolves and grows, our people must do the same. This is an opportunity for everyone to step out of their comfort zone, challenge themselves, and bring fresh perspectives to their roles and the business. Every organization needs this from time to time in order to stay one step ahead. I look forward to the great things to come from this team and the entire management team at BMW Group Asia,” Nielsen concluded.
